Executive, Performance Marketing

Costa Crociere S.p.A.; Southampton; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Employee discounts on cruises

25 days annual leave

Learning & development opportunities

Health and wellbeing benefits

Staff restaurant onsite

Job summary

Carnival UK is seeking a senior performance marketing professional to drive paid social and display initiatives. You will own media planning and execution, optimise campaigns for direct response, and report on core KPIs across multiple platforms.

You will develop data-led plans, manage large budgets, and collaborate with privacy/compliance teams to ensure brand-safe campaigns. The role requires strong analytical and storytelling ability with tight deadlines.

Qualifications

• Experience in performance marketing with ownership of large budgets and revenue targets.
• Deployment of biddable media across paid social and programmatic channels.
• Proficient with AA/CJA, incrementality testing, MMM/MTA inputs and data-driven decision making.

Responsibilities

• Accountable for media planning and delivery to drive lower funnel metrics.
• Supports implementation, optimisation and reporting of performance media channels (paid social, display).
• Monitors campaign performance and flags issues or opportunities for improvement.
• Creates campaigns and manages day-to-day execution with a focus on direct response (ROAS/Revenue).
• Develops data-led campaign proposals and performance-focused media plans.

Skills

Media planning

Paid social

Display campaigns

ROAS optimization

Analytics platforms

Google Ads

Meta Ads

DV360

The Trade Desk

Power BI

Tableau

Data analysis

Privacy compliance

Tools

DV360

The Trade Desk

Google Ads

Meta

Power BI

Tableau

Job description

Delivers and executes biddable performance marketing initiatives, with principal accountability for social media and display, optimising activity to deliver the best commercial outcomes. The role continuously reviews media performance to drive key performance marketing outcomes such as bookings, conversion and leads.

• Accountable for media planning and delivery in support of driving lower funnel metrics.
• Supports the implementation, optimisation and reporting of performance media channels including paid social and display campaigns across Meta, Pinterest, and other DSP platforms.
• Monitors campaign performance and proactively flags issues or areas for improvement.
• Creates campaigns and manages day to day execution and optimisation with a focus on direct response objectives such as ROAS and revenue.
• Develops data-led campaign proposals and performance focused media plans in response to briefs.
• Reports against core media and commercial KPIs, including post campaign analysis. Demonstrated experience in performance marketing with demonstrable ownership of large budgets and revenue targets.
• Proven success scaling paid social and driving measurable incremental growth.
• Command of analytics platforms, ad tools (Google Ads, Meta, DV360/The Trade Desk), and dashboarding (Power BI/Tableau).
• Relevant certifications (Google/Meta) are a plus.
• Performance Strategy: Good experience in deployng biddable media - paid social/programmatic and growth frameworks (LTV/ROAS/CPA).
• Analytics & Experimentation: Proficient with AA/CJA, incrementality testing, MMM/MTA inputs; strong hypothesis-driven testing. Audience & Data: Comfort with first-party data activation, consent-compliant audience building, feed management, and exclusions/lookalikes.
• Commercial Acumen: Forecasting, scenario planning, and margin sensitivity; understands pricing, inventory, and trading dynamics.
• Executional Craft: Knowledge of bidding strategies, creative formats, conversion paths.
• Communication: concise storytelling with data.
• Compliance Mindset: Works effectively with Privacy/Legal on consent, data governance, and brand safety.
• Project Management/co-ordination experience.
• A comprehensive understanding of the advertising regularly frameworks, Clearcast and platform-specific compliance.
• Adept at using a range of Social Media management platforms.
• Experience of working to tight deadlines.

Why Join Us?

Working with us means more than just a role in the guest experience sector. It's about being part of a team that values well-being and personal growth. Read our employee experience guide to learn more about life as a Carnival UK colleague here.

Here's what we offer:

• Employee Discounted Cruising plus Friends and Family offers
• Minimum 25 days leave, bank holiday allowance and holiday trading scheme
• Recognition scheme with prizes and awards
• Regular office events including live entertainment, lifestyle events and charity partner fundraisers
• Extensive learning and development opportunities
• Employee-led networks
• Employee Assistance and Wellbeing programmes
• Company paid Health Cash Plan and health assessment
• In-house Occupational Health help and access to digital GP
• Life Assurance
• Parental and adoption leave
• Employee Shares Plan
• Electric Car and Cycle to Work schemes
• Onsite restaurant offering range of healthy cooked and grab and go meals
• Discounted retail and leisure via discounts portal
• Contributory Defined Contribution Pension scheme