Senior Events Lead - Hybrid & Growth Focus

Teaching Vacancies; Sheffield; On-site; GBP 29,000 - 34,000; Full time

Benefits offered by this job

LGPS pension

Hybrid and flexible working

Annual leave - 30 days + 8 bank hols

Health and wellbeing support

Free eye tests for VDU users

Free parking on campuses

CPD opportunities

People-focused culture

Job summary

The Sheffield College is seeking an experienced events and marketing professional to lead the college's events function, drive recruitment events, and manage promotional campaigns. You will coordinate open days, award celebrations, employer events and staff conferences, working with external partners and the Marketing Team to deliver high-profile events.

The role supports social media strategy, content creation and market research, with a focus on regional growth and stakeholder engagement.

Qualifications

• Experience of building successful working relationships and partnerships.
• Consistent high performer with a strong track record of achievement.
• Experience in a fast-paced marketing or events role.
• Experience hosting and planning events for multiple markets.
• Experience planning and executing advertising campaigns.
• Experience liaising with agencies (print, design, media buying).
• Experience managing websites using CMS.
• Experience producing high quality content (video, written, imagery).
• Experience of e-marketing including Mailchimp.
• Degree level qualification or relevant work experience.
• Level 2 Maths and English or equivalent.
• Relevant professional qualification in marketing or events.
• Strong knowledge of event planning and management techniques.
• Strong knowledge of social media platforms.
• Knowledge of CMS and market research techniques.
• Knowledge of the post-16 education sector.

Responsibilities

• Lead and co-ordinate the events function and project requirements (design/setup, attendee management, marketing materials, AV, budgeting).
• Lead core college events including open days, awards, employer events and staff conferences.
• Create and review risk assessments for events.
• Liaise with senior staff and curriculum areas to meet events requirements.
• Support external partners for on- and off-campus events and joint sponsorships.
• Support Learner Recruitment Team in delivering recruitment and UCAS events.
• Work with the Marketing Team on social media and content for events.
• Promote key dates from the EDI calendar via internal comms and social media.
• Write, edit and proof marketing materials; manage production with design function.
• Update college websites with events content; conduct market research surveys.
• Develop and maintain databases of enquiries, contacts, courses and GDPR-compliant data.
• Produce documents using various sources and presentation methods.
• Deliver high-quality marketing service to internal and external customers.
• Manage own workload and provide cover for the team when required.
• Engage with customers for feedback on event activity and stakeholders for delivery of strategy.

Skills

Relationship building

High performance track record

Marketing/events experience

Event planning

Advertising campaigns

Agency liaison

CMS management

Content production

Email marketing

Degree level qualification

Maths and English level 2

Marketing qualification

Event management knowledge

Social media knowledge

Market research techniques

Post-16 education sector knowledge

Education

Degree level qualification or relevant work experience

Level 2 Maths and English or equivalent

Relevant professional qualification in marketing, events or other relevant field

Tools

CMS (Content Management System)

Mailchimp

Job description

The Sheffield College is seeking an experienced events and marketing professional to lead the college's events function, drive recruitment events, and manage promotional campaigns. You will coordinate open days, award celebrations, employer events and staff conferences, working with external partners and the Marketing Team to deliver high-profile events.

The role supports social media strategy, content creation and market research, with a focus on regional growth and stakeholder engagement.