Events Officer

Teaching Vacancies; Sheffield; On-site; GBP 29,000 - 34,000; Full time

Benefits offered by this job

LGPS pension

Hybrid and flexible working

Annual leave - 30 days + 8 bank hols

Health and wellbeing support

Free eye tests for VDU users

Free parking on campuses

CPD opportunities

People-focused culture

Job summary

The Sheffield College is seeking an experienced events and marketing professional to lead the college's events function, drive recruitment events, and manage promotional campaigns. You will coordinate open days, award celebrations, employer events and staff conferences, working with external partners and the Marketing Team to deliver high-profile events.

The role supports social media strategy, content creation and market research, with a focus on regional growth and stakeholder engagement.

Qualifications

• Experience of building successful working relationships and partnerships.
• Consistent high performer with a strong track record of achievement.
• Experience in a fast-paced marketing or events role.
• Experience hosting and planning events for multiple markets.
• Experience planning and executing advertising campaigns.
• Experience liaising with agencies (print, design, media buying).
• Experience managing websites using CMS.
• Experience producing high quality content (video, written, imagery).
• Experience of e-marketing including Mailchimp.
• Degree level qualification or relevant work experience.
• Level 2 Maths and English or equivalent.
• Relevant professional qualification in marketing or events.
• Strong knowledge of event planning and management techniques.
• Strong knowledge of social media platforms.
• Knowledge of CMS and market research techniques.
• Knowledge of the post-16 education sector.

Responsibilities

• Lead and co-ordinate the events function and project requirements (design/setup, attendee management, marketing materials, AV, budgeting).
• Lead core college events including open days, awards, employer events and staff conferences.
• Create and review risk assessments for events.
• Liaise with senior staff and curriculum areas to meet events requirements.
• Support external partners for on- and off-campus events and joint sponsorships.
• Support Learner Recruitment Team in delivering recruitment and UCAS events.
• Work with the Marketing Team on social media and content for events.
• Promote key dates from the EDI calendar via internal comms and social media.
• Write, edit and proof marketing materials; manage production with design function.
• Update college websites with events content; conduct market research surveys.
• Develop and maintain databases of enquiries, contacts, courses and GDPR-compliant data.
• Produce documents using various sources and presentation methods.
• Deliver high-quality marketing service to internal and external customers.
• Manage own workload and provide cover for the team when required.
• Engage with customers for feedback on event activity and stakeholders for delivery of strategy.

Skills

Relationship building

High performance track record

Marketing/events experience

Event planning

Advertising campaigns

Agency liaison

CMS management

Content production

Email marketing

Degree level qualification

Maths and English level 2

Marketing qualification

Event management knowledge

Social media knowledge

Market research techniques

Post-16 education sector knowledge

Education

Degree level qualification or relevant work experience

Level 2 Maths and English or equivalent

Relevant professional qualification in marketing, events or other relevant field

Tools

CMS (Content Management System)

Mailchimp

Job description

What skills and experience we're looking for

Experience of building successful working relationships and partnerships

Consistent high performer, with a strong track record of performance/achievement throughout career

Experience of working in a fast-paced marketing or events role

Experience of hosting and planning events for a range of markets

Experience of planning and executing advertising campaigns

Experience liaising with key agencies e.g. print, design and media buying

Experience managing websites using CMS

Experience of producing high quality content e.g. video, written, imagery

Experience of e-marketing, including related software e.g. Mailchimp

Degree level qualification or relevant work experience

Level 2 Maths and English or equivalent

Relevant professional qualification in marketing, events or other relevant field

Strong knowledge of event planning and management techniques

Strong knowledge of social media platforms

Knowledge of a range of Content Management Systems (CMS)

Knowledge of market research techniques

Knowledge and understanding of the post-16 education sector

What the college offers its staff

As the successful candidate, you will be offered a salary of between £29,335 - £34,234 per annum, based upon a combination of the skills, knowledge and experience that you can bring to the role.

Alongside your salary, your pension is one of the most valuable benefits of joining the College. The Local Government Pension Scheme (LGPS), administered locally by SYPA, provides financial security in retirement and support for your loved ones.

Our Full Benefits Package

• SYPA – with a generous employer contribution
• Annual leave - 30 Days (222 hours) + 8 Bank Holidays (59.2 hours)- this includes a discretionary Christmas closure period
• Health and wellbeing support, including:
• Employee assistance programme through Bupa
• Occupational Health through PAM
• Free eye tests for VDU users
• Free parkingis available at the majority of our campuses
• Hybrid and flexible workingopportunities
• Continuous professional development opportunities
• A people‑focused working culturewhere you can grow and thrive

Further information can be found on our Benefits and Career Development pages.

Further details about the role

This is a temporary maternity cover role due to end in December 2027, or when the original post holder returns to work.

The Sheffield College is a large, vibrant and diverse further education college and we are proud of how the college contributes to transforming lives through learning by meeting local skills needs.

This role is pivotal in supporting our ambitions to put our students at the heart of everything we do. As part of this role, you will be celebrating the successes of our incredible student and staff, you will be responsible for achieving recruitment and growth targets for funding streams, with a key focus on the regions priority sectors. you will be required to lead and co-ordinate the events function and lead on the requirements for each project.

You will lead on core college events including the event management, promotion and set‑up of events such as open days, award celebrations, employer events and staff conferences. You will be required to assist and provide event support in collaboration with external partners for on campus and off campus events on external promotions and joint sponsorships that are undertaken with third parties.

Main Responsibilities:

• To lead and co-ordinate the events function and lead on the requirements for each project to include where necessary, stand design, build, set‑up, attendee management, production of marketing materials, display and AV requirements, advertising and promotion, sourcing of guest speakers, transport, catering, event hosting and overall event budget management
• To lead on core college events including the event management, promotion and set‑up of events such as open days, award celebrations, employer events and staff conferences
• To create and review risk assessments for college events organised by the Marketing and Communications Team
• To liaise with senior staff and curriculum areas to ensure their events requirements are met
• To assist and provide event support in collaboration with external partners for on campus and off campus events on external promotions and joint sponsorships that are undertaken with third parties
• Where appropriate, support the Learner Recruitment Team in delivering high quality recruitment events, taster events and UCAS events
• To work as part of a team to manage college social media accounts and drive progress, in line with digital strategy, including maximising event coverage and using events as a platform to create new content (e.g. success stories)
• To take a marketing lead on celebrating and promoting key dates, religious festivals and awareness days from the college’s EDI calendar through internal communications, social media coverage and cross-college events
• To undertake the writing, editing, and proofing of marketing and event materials, including brochures, flyers, emails, invitations, exhibition materials and commissioning new photography if required, and to manage the relevant production processes through our design function
• To support with the updating of the college websites including uploading events and updating content
• Assist with conducting market research surveys for key events and projects, with the analysis of results
• Develop and maintain a variety of databases of enquiries, contacts, courses, and information collected from/for marketing and other events in line with GDPR regulations
• Prepare documents using a variety of different sources and presentation methods e.g., word processing, spreadsheets and databases
• To work within the Marketing Team to provide a high-quality marketing service to internal and external customers
• To manage own workload on a day-to-day basis in line with team objectives and assist with workload of others as required as well as providing cover for the team when required
• Deal confidently and effectively with a variety of telephone and personal enquiries (internal and external) and communicate accordingly with all members of the team
• Take responsibility for own Continued Professional Development (CPD) and work with the Marketing and Communications Manager to knowledge share across the team
• Maximise every opportunity to celebrate the successes of the college
• Explore and implement technologies to drive efficiencies within marketing and events
• Ensure the college’s approach towards equality and diversity is embedded within marketing and events
• Actively engage with customers to obtain feedback on event activity
• Effectively engage with relevant managers and staff as appropriate to ensure the delivery of the marketing strategy and raise the profile of the marketing team to key stakeholders

From time-to-time these responsibilities may be reviewed so that they evolve as part of the college’s strategic growth and success. You may also be required to take on other tasks related to the job to support the College in the delivery of its strategic aims, without changing the role's main purpose.

Commitment to safeguarding

Our organisation is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. We expect all staff, volunteers and trustees to share this commitment. Our recruitment process follows the keeping children safe in education guidance. Offers of employment may be subject to the following checks (where relevant): childcare disqualification Disclosure and Barring Service (DBS) medical online and social media prohibition from teaching right to work satisfactory references suitability to work with children You must tell us about any unspent conviction, cautions, reprimands or warnings under the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975.