Senior EMEA Demand Marketing Lead

RIMINI_BRAZIL Rimini Street Brazil Serviços de Tecnologia Ltda.; United Kingdom; On-site; GBP 90,000 - 120,000; Full time

Job summary

Rimini Street, Inc. in the United Kingdom is seeking a Sr. Manager, Demand Marketing, EMEA to lead the planning, localisation and execution of integrated demand campaigns across the region.

This role sits at the intersection of global campaigns, regional marketing, digital execution, client marketing and sales. The successful candidate will take global priorities and propositions and turn them into high-performing, locally relevant programmes that create engagement, generate qualified demand,

Responsibilities

• Lead the development and execution of integrated demand generation programmes across EMEA.
• Translate global campaign strategies into regional programmes aligned to sales needs.
• Build multi-channel campaigns across paid and owned channels, including email and digital advertising.
• Develop campaign journeys that move audiences from awareness and engagement through to qualified demand and pipeline.
• Coordinate campaign activity across countries and segments to maximise impact while avoiding fragmented or duplicated execution.
• Partner with sales and SDR teams to ensure appropriate follow-up and progression of campaign-generated demand.
• Own the localisation and regionalisation of global campaigns for EMEA.
• Determine where campaigns require simple translation versus deeper localisation of messaging, creative, offers and channel mix.
• Work closely with country marketing teams to adapt programmes for different markets, buyer behaviours and sales priorities.
• Manage localisation of campaign assets including landing pages, email, advertising, content, webinars and sales enablement.
• Ensure regional execution maintains global brand and messaging consistency while remaining locally relevant.
• Identify opportunities to develop EMEA-specific campaigns where global programmes do not sufficiently address regional market needs.
• Drive digital activation of EMEA campaigns across email, paid media, web, social, content syndication and other appropriate channels.
• Partner with digital and marketing operations teams on audience segmentation, targeting, campaign builds, testing and optimisation.
• Use performance data to continuously optimise targeting, messaging, creative, channel mix and investment.
• Champion test-and-learn approaches across campaigns, including audience, creative and conversion testing.
• Develop demand and engagement programmes for the existing EMEA client base, not just net-new prospects.
• Partner with client-facing teams to build campaigns supporting cross-sell, upsell, advocacy, retention and deeper engagement.
• Identify opportunities to incorporate customer stories, references and proof points into demand programmes.
• Build targeted client campaigns based on relevant solutions, customer needs and account opportunities.
• Ensure client marketing is integrated into the broader EMEA campaign calendar rather than operating as a separate activity.
• Partner closely with regional sales and SDR leadership to align demand programmes with pipeline priorities.
• Ensure campaign audiences, target accounts and propositions reflect current sales priorities.
• Create clear campaign briefs so sales and SDR teams understand the target audience, value proposition, follow-up approach and desired outcome.
• Develop appropriate sales enablement and follow-up assets to support campaign conversion.
• Establish feedback loops with sales and SDR teams to understand

Job description

Rimini Street, Inc. in the United Kingdom is seeking a Sr. Manager, Demand Marketing, EMEA to lead the planning, localisation and execution of integrated demand campaigns across the region.

This role sits at the intersection of global campaigns, regional marketing, digital execution, client marketing and sales. The successful candidate will take global priorities and propositions and turn them into high-performing, locally relevant programmes that create engagement, generate qualified demand,