Senior Email Marketing Manager

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative and collaborative company seeks a Senior Email Marketing Manager to lead targeted email campaigns that drive awareness and generate leads. This role involves developing strategies, analyzing data, and collaborating with cross-functional teams to enhance the buyer journey. You'll thrive in a dynamic environment where your contributions will directly influence marketing success. If you're passionate about email marketing and eager to make a significant impact, this is an exciting opportunity to grow and innovate within a supportive culture committed to sustainability and diversity.

Benefits

Workplace Flexibility

Structured Learning and Development

Commitment to Sustainability

Qualifications

• 4+ years of B2B marketing experience in demand generation.
• 2+ years of experience in B2B email marketing.
• Strong skills in data analysis and metrics tracking.

Responsibilities

• Develop and execute targeted email campaigns to drive awareness and generate leads.
• Collaborate with internal teams to align content marketing strategies.
• Analyze campaign data to optimize results within budget.

Skills

B2B Marketing Experience

Email Marketing

Marketing Automation

Data Analysis

Communication Skills

Education

Bachelor's Degree in Marketing

Degree in Finance or Analytics

Tools

Eloqua

HubSpot

Google Analytics

Job description

Social network you want to login/join with:

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions to optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity, and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and various products that enhance branded packaging and display information to improve customer experience. Serving industries worldwide — including home and personal care, apparel, retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive — we employ approximately 35,000 employees across more than 50 countries. Our reported sales in 2023 were $ billion. Learn more at.

Job Description

Who you are: A collaborator at heart who thrives in a cross-functional environment and leverages the strengths and expertise of diverse teams to achieve growth. The Senior Email Marketing Manager is responsible for developing, executing, and measuring targeted email campaigns that drive awareness, generate and convert leads, sell solutions, and foster loyalty.

What you’ll do:

1. Be the subject matter expert on email marketing best practices within the marketing team.
2. Gain a strong understanding of apparel manufacturers' path-to-purchase and own the strategy to drive prospects through the buyer journey for specific segments.
3. Develop and execute email campaigns.
4. Collaborate cross-functionally with key internal stakeholders and departments including IT, creative, brand, and sales teams.
5. Build the content marketing strategy to align with the buyer journey.
6. Analyze data and metrics to understand the effectiveness of campaigns and optimize to drive results within the given budget.
7. Manage and track A/B testing outcomes and data.
8. Manage multilingual and multinational projects across various timelines, budgets, and review/approval requirements.

Qualifications

What you need:

1. 4+ years of B2B marketing experience in demand generation or a related field.
2. 2+ years of B2B email marketing experience.
3. Strong written and verbal communication skills and comfort with short-form copywriting.
4. Deep experience with marketing automation; Eloqua or HubSpot experience preferred.
5. Self-starter and innovator with the ability to create, communicate, and deploy demand generation strategies fluidly and within truncated timelines.
6. Able to engage the sales team on messaging and build strategies around market engagement.

What will make you stand out:

1. Bachelor's Degree in marketing, finance, or analytics.
2. Experience with data analysis and metrics tracking; fluency in Google Analytics and marketing attribution.
3. Previous experience working closely with a sales organization to define handoff criteria and set them up for lead conversion.
4. Fluency in another language is a plus.

Additional Information

AVERY DENNISON IS EVERYWHERE YOU LOOK:

We embrace change and drive it. We work hard, push hard, and take brave risks. Our culture is innovative and collaborative, where bold ideas turn into action. We grow strong talent through stretch opportunities aligned with your interests. We are committed to workplace diversity and inclusion. We are a force for good, embedded in industries and communities worldwide. We challenge ourselves and others to reach higher and think bigger to improve the quality of life. Avery Dennison is a great place to work for everyone. We offer:

• Workplace Flexibility
• Structured learning and development
• Commitment to Sustainability

At Avery Dennison, we do what we love and love what we do.

Please let us know if we can support you with reasonable accommodations throughout the application process by contacting our Talent Acquisition team via