Senior Email Designer & Design System Architect (Hybrid)

hastingsdirect

Bexhill-on-Sea

Hybrid

GBP 55,000 - 85,000

Full time

7 days ago
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Benefits offered by this job

Flexible hybrid working
Annual bonus
Life assurance 4x salary
Income protection
Pension contributions
Mental wellbeing programme
25 days annual leave + bank holidays

Job summary

Hastings Direct is seeking an experienced designer to build a scalable email design system and transcode components into email templates. You will create responsive templates for CRM, lifecycle, promotions, service and transactional emails, ensuring alignment with the brand, principles and visual language.

You’ll document usage patterns, develop reusable components, and collaborate with cross-functional teams to support our communications ambitions, while following WCAG AA accessibility

Qualifications

  • Strong experience designing and evolving digital design systems.
  • Proven experience designing responsive email templates and email communication frameworks.
  • Experience creating reusable components, patterns, and design libraries.
  • Strong understanding of email design best practices and email client constraints.
  • Excellent visual design skills with strong typography, layout, and information hierarchy.
  • Experience using Figma and modern design system workflows.
  • Deep understanding of accessibility standards, including WCAG AA requirements.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Knowledge of HTML email development considerations.
  • Experience working with CRM and marketing automation platforms.

Responsibilities

  • Build a scalable email design system underpinning all email communications.
  • Create responsive email templates for CRM, lifecycle, promotional, service and transactional emails.
  • Ensure design work aligns with brand, principles and visual language.
  • Create guidance and documentation for consistent use of components and templates.

Skills

Email design systems
Responsive emails
Reusable components
Email client constraints
Typography & layout
Figma
Accessibility WCAG AA
Stakeholder management
HTML email development
CRM platforms

Tools

Figma

Job description

Hastings Direct is seeking an experienced designer to build a scalable email design system and transcode components into email templates. You will create responsive templates for CRM, lifecycle, promotions, service and transactional emails, ensuring alignment with the brand, principles and visual language.

You’ll document usage patterns, develop reusable components, and collaborate with cross-functional teams to support our communications ambitions, while following WCAG AA accessibility

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