Email Designer

Jobtailor; Bexhill-on-Sea; On-site; GBP 40,000 - 60,000; Full time

Job summary

Jobtailor in the United Kingdom is seeking a senior email design specialist to build a scalable email design system underpinning all email communications. You will transpose existing components into email, identify new patterns, and create responsive templates for CRM, lifecycle, promotions, service and transactional emails.

You will ensure designs meet brand standards and WCAG AA accessibility, create clear guidance and documentation, and collaborate with cross-functional teams using Figma and

Qualifications

• Experience designing and evolving digital design systems.
• Experience designing responsive email templates and email communication frameworks.
• Experience creating reusable components, patterns, and design libraries.
• Strong understanding of email design best practices and email client constraints.
• Excellent visual design skills with strong typography, layout, and information hierarchy.
• Experience using Figma and modern design system workflows.
• Deep understanding of accessibility standards, including WCAG AA requirements.
• Strong stakeholder management and cross-functional collaboration skills.
• Knowledge of HTML email development considerations.
• Experience working with CRM and marketing automation platforms.
• Unable to offer visa support or sponsorship.
• Successful applicants must complete referencing, including credit and criminal record checks.

Responsibilities

• Build a scalable email design system underpinning all email communications.
• Transpose existing components, patterns, and principles into email.
• Identify and create new components and patterns to support communications ambitions.
• Create responsive email templates for CRM and lifecycle communications.
• Create responsive promotional and campaign emails.
• Create responsive service communications.
• Create responsive transactional emails.
• Ensure designs align with brand, design principles, standards, and visual language.
• Create clear guidance and documentation for consistent use of email components, patterns, and templates.
• Create and document the design system in line with the internal Customer Experience Hub's approach and practices.

Skills

Email Design Best Practices

Reusable Components

Design Libraries

Typography

Layout

Information Hierarchy

Accessibility Standards

Cross-Functional Collaboration

Stakeholder Management

CRM Platforms

Tools

Figma

HTML Email Development

Design Systems

CRM Platforms

Marketing Automation Platforms

Job description

• Build a scalable email design system underpinning all email communications
• Transpose existing components, patterns, and principles into email
• Identify and create new components and patterns to support communications ambitions
• Create responsive email templates for CRM and lifecycle communications
• Create responsive promotional and campaign emails
• Create responsive service communications
• Create responsive transactional emails
• Ensure designs align with Hastings Direct's brand, design principles, standards, and visual language
• Create clear guidance and documentation for consistent use of email components, patterns, and templates
• Create and document the design system in line with the internal Customer Experience Hub's approach and practices

Requirements

• Strong experience designing and evolving digital design systems
• Proven experience designing responsive email templates and email communication frameworks
• Experience creating reusable components, patterns, and design libraries
• Strong understanding of email design best practices and email client constraints
• Excellent visual design skills with strong typography, layout, and information hierarchy
• Experience using Figma and modern design system workflows
• Deep understanding of accessibility standards, including WCAG AA requirements
• Strong stakeholder management and cross-functional collaboration skills
• Knowledge of HTML email development considerations
• Experience working with CRM and marketing automation platforms
• Unable to offer visa support or sponsorship
• Successful applicants must complete referencing, including credit and criminal record checks

Core Competencies

Demonstrates expertise in designing scalable email systems and responsive templates while ensuring alignment with brand standards and accessibility requirements. Proficient in creating reusable components and documentation to support effective email communications.

Highest-signal resume keywords

• Digital Design Systems
• Responsive Email Templates
• Figma
• Accessibility Standards
• Stakeholder Management

ATS Optimization Keywords

Hard Skills

• Email Design Best Practices
• Reusable Components
• Design Libraries
• Typography
• Layout
• Information Hierarchy
• HTML Email Development
• Email Communication Frameworks

Soft Skills

• Cross-Functional Collaboration

Industry Keywords

• WCAG AA Requirements
• Design Principles
• Visual Language

Tools & Technologies

• Figma
• CRM Platforms
• Marketing Automation Platforms