Email Strategic Developer

WeComm; City Of London; On-site; GBP 53,000 - 93,000; Full time

Job summary

WeComm, based in the United Kingdom, is seeking an Email Developer to join a fast-paced marketing team. You will build responsive HTML emails and contribute to CRM campaigns across multiple markets.

You'll implement dynamic content and personalisation, maintain modular email templates, and collaborate with CRM, Creative and Marketing teams to deliver high-quality customer journeys.

Qualifications

• Experience as an Email Developer or CRM Email Specialist.
• Strong knowledge of responsive HTML email development.
• Experience with modular template architecture and email best practices.
• Experience with dynamic content and personalisation.
• Strong HTML/CSS skills for responsive email development.

Responsibilities

• Develop responsive HTML emails.
• Configure and assemble CRM campaigns.
• Implement dynamic content and personalisation.
• Support audience segmentation and targeted customer journeys.
• Build and maintain modular, reusable email components.
• Work with existing HTML and email scripting.
• Update and troubleshoot existing email code.
• Collaborate with CRM, Creative, Marketing and Technical teams.
• Operate in a fast-paced campaign environment.
• Maintain meticulous attention to detail and quality.

Skills

Email development

Responsive HTML email

Dynamic content personalization

Modular templates

QA and testing across devices

Cross-functional collaboration

Tools

CSS

JavaScript

CRM

Job description

Salary: £53,000 - 93,000 per year

Requirements:

• Previous experience as an Email Developer, CRM Developer or Email Production Specialist
• Preferably experience within retail, fashion, ecommerce or another consumer-focused environment
• Strong knowledge of responsive HTML email development
• Experience with modular template architecture and email production best practices
• Experience working with dynamic content and personalisation
• Strong HTML and CSS skills for responsive email development
• Experience building and maintaining modular, reusable email templates
• Understanding of email scripting and dynamic content
• Experience supporting personalised CRM campaigns and customer journeys
• Strong QA, testing and troubleshooting skills across devices and email clients

Responsibilities:

• We develop responsive HTML emails
• We configure and assemble CRM campaigns
• We implement dynamic content and personalisation
• We support audience segmentation and targeted customer journeys
• We build and maintain modular, reusable email components
• We work with existing HTML and email scripting
• We update and troubleshoot existing email code
• We support CRM campaigns and customer journeys
• We collaborate with CRM, Creative, Marketing and Technical teams
• We work in a fast-paced campaign environment
• We maintain a meticulous eye for detail and quality

Technologies:

• CSS
• CRM
• Support
• Marketing
• JavaScript

More:

As an Email Developer, we play a key role in bringing CRM campaigns and customer experiences to life through high-quality front-end email development. We work closely with CRM, Creative and Marketing teams to build and maintain modular, reusable email templates that support scalable and efficient campaign delivery across multiple markets.

last updated 36 week of 2026