Email Designer - 6 Month FTC

Hastings Direct; Bexhill-on-Sea; On-site; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Flexible hybrid working

Annual bonus scheme

Pension plan

Life assurance

Job summary

Hastings Direct is seeking a skilled Email Design System Designer to build and evolve a scalable email design system that underpins all communications. You will transpose components into templates for CRM, promotions, service and transactional emails, ensuring alignment with Hastings Direct’s brand and accessibility standards.

The role requires creating reusable components, documenting patterns, and collaborating with marketing, product and engineering teams to support a wide range of email

Qualifications

• Strong experience designing and evolving digital design systems.
• Proven experience designing responsive email templates and email communication frameworks.
• Experience creating reusable components, patterns, and design libraries.
• Strong understanding of email design best practices and email client constraints.
• Excellent visual design skills with typography, layout, and information hierarchy.
• Experience using Figma and modern design system workflows.
• Deep understanding of accessibility standards (WCAG AA).
• Strong stakeholder management and cross-functional collaboration skills.
• Knowledge of HTML email development considerations.
• Experience working with CRM systems and marketing automation platforms.

Responsibilities

• Build and evolve scalable email design systems across communications.
• Create responsive email templates and frameworks for CRM, promotions, and transactional emails.
• Develop reusable components and documentation for consistent use.
• Ensure designs meet accessibility and brand standards.
• Collaborate with marketing, product and engineering teams.

Skills

Email design systems

Responsive emails

Reusable components

Email best practices

Typography & layout

Figma

WCAG AA accessibility

Stakeholder management

HTML email development

CRM platforms

Tools

Figma

Job description

Welcome to Hastings Direct – Update as per business area We’re a digital insurance provider with bold ambitions to become the best and biggest in the UK market. Over recent years, we’ve made huge investments in our digital capabilities, underpinned by our strong 4Cs culture, to ensure we continue to deliver market leading experiences for our customers. We provide insurance for over four million customers, every interaction with us is shaped by thoughtful design, data-led decision making and a deep understanding of customer needs. Our Commercial, Digital and Marketing teams sit at the heart of this journey – combining entrepreneurial thinking, analytical insight and creativity to build market leading customer experience. From pricing and proposition design to intuitive digital journeys and compelling tone of voice, our teams are passionate about creating experiences that are not only effective, but genuinely enjoyable. As we continue to grow as an increasingly digitised business, our colleagues play a critical role in driving change, shaping the future and making a meaningful difference for our customers every day.

Job details:

Build a scalable email design system that underpins all our email communications, transposing existing components and established patterns and principles into email, whilst identifying and creating new components & patterns necessary to support our communications ambitions. Create responsive email templates for a breadth of email communications, such as:

• CRM and lifecycle communications
• Promotional and campaign emails
• Service communications
• Transactional emails

Making sure all design work aligns with Hastings Direct’s brand, design principles, standards and visual language. Create clear guidance and documentation that supports and helps maintain the consistent use of email components, patterns and templates over time. Creating and documenting the design system in-line with the approach and practices of the internal Customer Experience Hub.

Essential skills/experience:

• Strong experience designing and evolving digital design systems.
• Proven experience designing responsive email templates and email communication frameworks.
• Experience creating reusable components, patterns, and design libraries.
• Strong understanding of email design best practices and email client constraints.
• Excellent visual design skills with strong typography, layout, and information hierarchy.
• Experience using Figma and modern design system workflows.
• Deep understanding of accessibility standards, including WCAG AA requirements.
• Strong stakeholder management and cross-functional collaboration skills.
• Knowledge of HTML email development considerations.
• Experience working with CRM and marketing automation platforms.

As a Disability Confident employer, we’re committed to ensuring our recruitment processes are fully inclusive – what this means to you is if you’re applying for a job with us, you’ll have fair access to support and adjustments throughout your recruitment journey. We also welcome applications through the Disability Confident Scheme (DCS). For more information on the DCS, please visit our inclusive business page on our careers website.

Regrettably, we are unable to offer Visa support/sponsorship for this role.

Benefits:

• In addition to a competitive salary you will also receive.
• Flexible working –we champion a flexible hybrid working approach – please speak to your recruiter to discuss in more detail.
• Competitive bonus scheme- all colleagues are eligible for our annual 4Cs performance bonus.
• Financial wellbeing – as well as providing you with 4x your salary with our life assurance cover, income protection at no extra cost, and matched pension contributions up to 10%, we are proud to provide you with an award winning package which includes – discounts, cashback, free independent mortgage advice and free access to financial wellbeing support.
• Mental wellbeing programme – we have the thrive mental health app, our colleague assistance programme available 24/7, our own in-house mental health first aiders, support groups and a dedicated team to make sure we are covering your needs.
• There’s more! – 25 days annual leave + bank holidays, with the option to buy or sell one of your weeks, access to our health care cash back plans, dental plans, discounted health assessments, Cycle to work and tech schemes, discounted and free onsite facilities, social events throughout the year and much more.

We call it the 4Cs. We focus on getting it right for our colleagues, customers, company and community. As one of our colleagues, you’ll be helping to drive our growth, so in return, we’ll give you all the support, training and development you need.

Hastings Group is an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status. Please also note that we have a thorough referencing process, which includes credit and criminal record checks.

At Hastings Direct, we’re committed to creating an inclusive environment where everyone has the opportunity to succeed. If you require any reasonable adjustments during the recruitment process, we encourage you to be open with us. Our recruitment team is here to provide the support you need to ensure a fair and accessible experience for all.

Job posting end date: 11/10/2026

If you enjoyed the video and would like to learn more about #LifatHD, check out our colleague stories