Senior E-CRM & Content Executive

HRCentral Ltd; Bracknell; On-site; GBP 42,000 - 62,000; Full time

Job summary

Citizen Group is seeking a Senior E-CRM & Content Executive to own E-CRM campaigns and digital content for its portfolio of brands. You’ll drive customer journeys, optimise engagement, and publish accurate content across web platforms.

Partner with Marketing, Brand and Sales to improve loyalty, retention and conversion. Experience with Klaviyo, GA4, Salesforce and Magento is essential.

Qualifications

• 3+ years in a hands-on E-CRM and web role, ideally within retail, luxury or eCommerce.
• Experience building campaigns, segments and automated flows in Klaviyo.
• Solid understanding of digital marketing and consumer acquisition and retention programmes.
• Knowledge of GDPR and email-marketing compliance.

Responsibilities

• Develop and implement customer loyalty strategies through targeted digital marketing and personalised customer journeys, including GDPR, consent and preference-management compliance.
• Own and manage the E-CRM and digital content calendar across Citizen Group brands, ensuring campaigns and website updates are delivered on time.
• Collaborate with Sales, eCommerce, Marketing, Brand, and Design teams to develop E-CRM campaign plans, customer segmentation, and engaging content.
• Build, schedule, test, and deploy email marketing campaigns, monitoring performance to optimise engagement and conversion.
• Analyse campaign performance using key metrics including open rates, click-through rates, conversions, unsubscribe rates, website traffic, and customer engagement.
• Plan, create, and publish website content, including product copy, imagery, banners, landing pages, navigation updates, and data capture forms.
• Ensure all online content remains current, accurate, and aligned with business priorities across multiple brand websites.
• Work closely with Marketing and Brand teams to ensure all digital content aligns with brand guidelines and product messaging.
• Monitor and optimise website customer journeys and consumer flows to enhance user experience and improve conversion rates.
• Analyse customer behaviour, acquisition channels, and purchase trends to identify opportunities for improved targeting and engagement.
• Support the day-to-day operation of eCommerce websites, including content updates and issue resolution

Skills

Copywriting

Proofreading

Analytical skills

Campaign planning

Customer segmentation

Tools

Klaviyo

GA4

Salesforce

Magento

Website content management

Job description

The Capitol Building, Oldbury, Bracknell, RG12 8FZ

Marketing

Full time

Permanent

About the role:

We\'re looking for a Senior E-CRM & Content Executive to join the Marketing team and play a key role in driving the digital and eCommerce performance of the Citizen Group\'s portfolio of brands, including Citizen, Bulova, Frederique Constant, and Alpina. This is an exciting opportunity for a digitally focused individual to take ownership of E-CRM communications and digital content, helping to create engaging customer experiences while supporting customer acquisition, retention and loyalty. You\'ll be responsible for planning and delivering E-CRM campaigns, managing customer communications and optimising activity to maximise engagement and commercial performance. You\'ll also manage and publish content across our web platforms, ensuring everything is accurate, consistent, on-brand and delivers an excellent customer experience.

What you\'ll do:

• Develop and implement customer loyalty strategies through targeted digital marketing and personalised customer journeys, including GDPR, consent and preference-management compliance.
• Own and manage the E-CRM and digital content calendar across the Citizen Group brands, ensuring campaigns and website updates are delivered on time.
• Collaborate with Sales, eCommerce, Marketing, Brand, and Design teams to develop E-CRM campaign plans, customer segmentation, and engaging content.
• Build, schedule, test, and deploy email marketing campaigns, monitoring performance to optimise engagement and conversion.
• Analyse campaign performance using key metrics including open rates, click-through rates, conversions, unsubscribe rates, website traffic, and customer engagement.
• Plan, create, and publish website content, including product copy, imagery, banners, landing pages, navigation updates, and data capture forms.
• Ensure all online content remains current, accurate, and aligned with business priorities across multiple brand websites.
• Work closely with Marketing and Brand teams to ensure all digital content aligns with brand guidelines and product messaging.
• Monitor and optimise website customer journeys and consumer flows to enhance user experience and improve conversion rates.
• Analyse customer behaviour, acquisition channels, and purchase trends to identify opportunities for improved targeting and engagement.
• Support the day-to-day operation of eCommerce websites, including content updates and issue resolution

What you\'ll need:

• Skilled in using email marketing tools (Klaviyo) for both E-CRM and customer flows.
• Skilled in website content updates and testing.
• Solid understanding of digital marketing and consumer acquisition and retention programmes.
• 3+ years in a hands-on E-CRM and web role, ideally within retail, luxury or eCommerce.
• Practical experience building campaigns, segments and automated flows in Klaviyo.
• Working knowledge of GA4 and campaign attribution.
• Strong analytical, copywriting and proofreading skills.
• Understanding of E-CRM, GA4 and performance reporting.
• Knowledge of GDPR and email-marketing compliance.
• Knowledge of web platforms, Salesforce & Magento.
• Strong attention to detail across multiple brands.

About us:

Citizen, a trusted name and brand leader in the watch industry for over 100 years, is known the world over for its uncompromising values: technical precision, innovative mindset, quality craftsmanship and design excellence. The first to create quartz crystal and titanium timepieces, Citizen was also an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core value.