Senior Director - Search Engine Marketing and Digital Advertising

JR United Kingdom; London; On-site; GBP 90,000 - 130,000; Full time

Job summary

A leading company is seeking a Senior Director for Search Engine Marketing and Digital Advertising in London. This role involves leading an in-house SEM team, developing strategies for performance marketing, and ensuring high ROI through effective campaign management. The ideal candidate will have a strong background in digital advertising and the ability to foster relationships with key stakeholders.

Qualifications

• Experience in leading digital advertising teams.
• Strong understanding of SEM best practices.

Responsibilities

• Build and lead in-house SEM team.
• Define internal agency model and campaign reporting standards.
• Monitor and optimize campaigns for performance KPIs.

Skills

Leadership

Strategic Thinking

Performance Management

Job description

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Senior Director - Search Engine Marketing and Digital Advertising, London

Client: TransPerfect

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 5

Posted: 12.05.2025

Expiry Date: 26.06.2025

Job Description:

About the Role:

TransPerfect, the world’s largest provider of language and technology solutions for global business, is seeking a results-driven, resourceful, and visionary Senior Director – Search Engine Marketing (SEM) and Digital Advertising to lead the creation of an in-house SEM and digital advertising function within the MarComm department. Structured like an internal performance marketing agency, this team will combine existing and new resources to deliver scalable, measurable, and efficient search and performance strategies across all divisions of the TransPerfect Global Group. Your primary mission – as the leader of this team – will be to deliver high performance in brand awareness and qualified lead generation through effective strategy and execution.

This role works closely with stakeholders across leadership, corporate marketing, sales, production, and vendors, providing best-in-class service levels – faster, smarter, and more cost-effectively than any agency could deliver, while being held accountable at the same level as a third-party agency (contract renewal depends on results and performance). Internal partnerships and teamwork are critical, as this group will support successful programs across all company divisions, verticals, and products.

Key Responsibilities:

• Build and lead TransPerfect’s in-house SEM team as a strategic center of excellence.
• Define the internal agency model, including intake process, SLAs, workflow, and campaign reporting standards.
• Serve as senior strategist and thought leader on paid search and digital advertising best practices, platform trends, and measurement models.
• Lead quarterly performance reviews and SEM opportunity briefings across business units.
• Develop high-trust, high-transparency relationships with key executive stakeholders and divisional leaders.

Campaign Development & Execution:

• Full campaign setup, brief intake, team mobilization.
• Own end-to-end campaign lifecycle from intake and planning to launch, optimization, and reporting.
• Translate marketing briefs into paid search strategies with aligned messaging, targeting, and budgets.
• Manage bidding strategies, keyword planning, and targeting to ensure ROI.
• Oversee ad copy creation, testing, and experimentation with new formats.

Performance Management & Optimization:

• Monitor and optimize campaigns in real-time for spend efficiency and performance KPIs (ROAS, CTR, CPA, conversions).
• Provide clear reports and insights to stakeholders regularly.
• Highlight key wins and major highlights in real-time.
• Collaborate with teams to align paid search with broader campaign goals.
• Implement “always-on” programs for core services/products.
• Conduct quarterly SEM opportunity reviews based on trends, competitors, and data.
• Lead a