Senior Direct Mail (Print) CRM Executive

Mountain Warehouse; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Hybrid work

Staff discount

Holiday allowance

Pension scheme

Competitive salary

Job summary

Mountain Warehouse is seeking a Senior CRM Executive to lead growth marketing across the UK and international markets. You will develop and implement campaigns to acquire new customers and boost retention, focusing on CRM channels including direct mail and inserts.

You will research markets, deliver forecasting for customer and revenue KPIs, and collaborate with internal teams and agencies to ensure timely, budget-conscious execution.

Qualifications

• Experience in planning and delivering marketing campaigns.
• Strong ability to report on campaign performance and KPIs.
• CRM experience across direct mail, inserts, door drops and related formats.

Responsibilities

• Plan and execute growth marketing tactics to hit KPI targets.
• Manage end-to-end direct mail programs including door drops.
• Research international markets and competitors; present opportunities to CRM team.

Skills

CRM experience

Direct mail

Campaign planning

Campaign reporting

Data analysis

Google Analytics

Microsoft Excel

Education

Marketing/business/communications degree

Tools

Google Analytics

Microsoft Excel

CRM software

Job description

Description

The Senior CRM Executive will be responsible for the development and implementation of marketing activities to drive new customer acquisition and retention across our UK and International markets.

Application Deadline

21 September 2026

Department

Ecommerce

Location

London

Description

The Senior CRM Executive will be responsible for the development and implementation of marketing activities to drive new customer acquisition and retention across our UK and International markets.

Key Responsibilities

• Plan and execute the growth marketing tactics to achieve our customer KPI targets.
• Manage the end-to-end process of our direct mail programs, including door drops for prospect and existing customer audiences.
• Research international markets and competitors, actively seeking out best practice and present back opportunities to the wider CRM team.
• Plan and implement all paid direct response media, including media inserts, press ads and door drops.
• Manage workload and production with in-house and agency teams
• Produce forecasts for customer and revenue KPIs from acquisition marketing activities
• Set up a continuous testing programme to ensure that we are learning and improving on results
• Provide regular campaign reporting, highlighting insights and key trends to recommend actionable next steps to improve future activity.
• Brief campaign data requirements and creative assets through from initial concept to approval and delivery.
• Co-ordinate and collaborate across internal stakeholders to ensure successful execution of activity, on time and budget.

We Would Like To Meet Someone Who Is

• A keen interest in data and print marketing
• A degree in marketing, business, communications or a relevant subject is preferred
• Proven experience in marketing campaign planning and delivery
• Demonstrable experience in campaign reporting
• A breadth of CRM experience – including direct mail, inserts, door drops
• Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit
• Exceptional attention to detail
• Strong communication and copy writing skills
• Experience in using Google Analytics and Microsoft Excel
• Pro-active 'do-er', keen to roll your sleeves up and make a difference

Benefits

• Competitive salary and benefits package
• Hybrid working, 3 days in London based office & 2 working from home
• Holiday allowance
• 50% staff discount & 25% for family and friends
• Pension scheme