Marketing Manager

Bristol City Women; West of England; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Employee growth opportunities

Supportive work culture

Dynamic work environment

Job summary

A women's football club in the UK is seeking a Marketing Manager to lead audience growth and fan engagement initiatives. Responsibilities include driving ticket sales and merchandise revenues, developing integrated marketing strategies, and overseeing community and digital engagement. Ideal candidates will have experience in sports marketing, excellent communication skills, and will be results-driven. This role offers a unique opportunity to influence and shape the brand's local presence and engage with the community.

Qualifications

• Proven experience in a mid-level marketing role, ideally within sport or consumer-facing brand.
• Strong track record of delivering audience growth and fan engagement initiatives.
• Excellent communication skills to manage multiple stakeholders.

Responsibilities

• Lead audience growth strategies and campaign execution end-to-end.
• Utilize fan data and analytics for audience segmentation and planning.
• Oversee digital and social media marketing strategies.

Skills

Audience growth

Fan engagement

Project management

Communication skills

Data analysis

Tools

CRM systems

Job description

The Club is seeking an ambitious and hands‑on Marketing Manager to lead all audience growth and fan engagement initiatives across the business. Competing in the WSL2 but pushing for promotion into WSL1, this is a pivotal role responsible for driving ticket sales, merchandise revenue, fan data capture, community engagement, and digital growth.

Reporting into the CEO, the Marketing Manager will develop and deliver integrated marketing strategies that grow attendances, deepen fan relationships, and strengthen the Club’s brand locally and nationally. The role will also work closely with the Ownership Group to support the rollout of portfolio‑wide marketing concepts, while ensuring these are tailored effectively to meet the Club’s local fanbase and community needs.

This is a highly collaborative, delivery‑focused role suited to someone who is equally comfortable setting strategy and rolling up their sleeves to execute.

What you can expect to get involved in

Audience Growth & Revenue Generation

• Lead all ticket sales campaigns and matchday promotions, with a focus on driving attendances and repeat visitation.
• Develop and deliver merchandise sales campaigns, working closely with retail, e‑commerce, and commercial partners and central team(s).
• Drive fan acquisition and retention strategic execution across all channels, ensuring consistent messaging and measurable growth.

Fan Data & CRM

• Lead the rollout and optimisation of first‑party fan data initiatives, derived from Mercury13 including CRM adoption, data capture at matches and events, and GDPR‑compliant usage.
• Use insight and analytics to inform campaign planning, audience segmentation, and personalised marketing activity.

Digital & Social Media

• Oversee the Club’s social media and digital marketing strategy and execution in line with Ownership Group standards, driving audience growth, engagement, and conversion.
• Lead content and comms working closely with football operations to ensure authentic, compelling storytelling that reflects the Club’s identity and values.

Community & Brand Engagement

• Develop and deliver community engagement initiatives that strengthen the Club’s local presence and grow the next generation of supporters.
• Ensure the Club’s brand is represented consistently and positively across all touchpoints.
• Act as the key marketing liaison with Mercury13, supporting the rollout of portfolio‑wide concepts, campaigns, and best practices.
• Adapt and localise central initiatives to ensure relevance and impact for the Club’s specific fanbase and market.

Leadership & Delivery

• Lead marketing planning and campaign execution end‑to‑end, managing timelines, budgets, and resources effectively.
• Work cross‑functionally with commercial colleagues, football, operations, and external partners to deliver shared objectives.
• Manage agencies, suppliers, and freelancers as required.

About You

• Proven experience in a mid level marketing role, ideally within sport, entertainment, media, or a consumer‑facing brand.
• Strong track record of delivering audience growth, ticketing campaigns, and fan engagement initiatives.
• Excellent communication skills, with the ability to influence and manage multiple stakeholders at different levels.
• Highly organised, with strong project management skills and attention to detail.
• Comfortable working in a fast‑paced, resource‑lean environment and willing to be hands‑on when needed.

Bristol City Women Expectations

• Entrepreneurial mindset with a passion for women’s football and sports.
• Strategic thinker with the ability to execute at pace.
• Collaborative leader who thrives in a dynamic, team‑oriented environment.
• Results‑driven, resilient, and innovative.

Nice to Haves

• Experience working with CRM systems and first‑party data strategies.
• Knowledge of women’s football and an understanding of the WSL ecosystem.
• Brand management experience.
• Experience working within a multi‑club/ entity or portfolio structure.

Personal Attributes

• Proactive, adaptable, and solutions‑focused.
• Collaborative and confident working across departments and with external partners.
• Creative thinker with a commercial mindset.
• Passionate about women’s football and growing the game.

Safeguarding Statement

Bristol City Women’s Football Club is committed to safeguarding the welfare of children, young people and vulnerable adults and expects all staff and volunteers to endorse this commitment.

Note: Due to the nature of the role, any job offer is dependent on a DBS check. All information will be kept by the Safeguarding Officer in strictest confidence.

Equality Statement

The successful candidate must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relationships between all internal and external stakeholders.

About Us

Bristol City Women is a football club entering a new era of growth under the stewardship of Mercury13. The club is offering a unique opportunity to lead its commercial function into its next chapter of women's football. With a strong commitment to fostering a high‑performance culture and providing substantial employee growth opportunities, the club prioritises innovation and collaboration in a dynamic environment. The club has huge ambitions for its performance both on and off the pitch. Employees benefit from a supportive work culture that champions diversity and inclusion, alongside the chance to make a meaningful impact in the sporting world.