Board and Executive

Sport + Recreation Alliance; Milton Keynes; Hybrid; GBP 26,000 - 34,000; Full time

Job summary

MK Dons Football Club in Milton Keynes is seeking a Marketing Executive to plan and deliver multi‑channel campaigns that grow matchday attendance and fan engagement. You will work across the Club and Stadium MK Group to drive ticket sales, memberships, retail, hospitality and events.

The role requires strong digital and CRM skills, copywriting ability and a commercial mindset to optimise campaigns and audience insights. A full UK driving licence is necessary for travel to events.

Qualifications

• Experience delivering multi-channel marketing campaigns across digital, email and events.

Responsibilities

• Plan and deliver marketing campaigns that support matchday ticketing, season tickets, memberships, retail, hospitality and the stadium venue experience.
• Coordinate campaigns across digital, email, CRM, web, social, print and in-stadium channels.
• Support matchday marketing activity and fan engagement initiatives.
• Create engaging customer and supporter communications.
• Manage Group websites, keeping information up to date and improving the customer experience.
• Support CRM and email marketing activity, including audience segmentation and targeted campaigns.
• Support paid social and search campaigns, including audience targeting, creative briefing and performance monitoring.
• Collaborate with Social Media Executive and Lead Graphic Designer to bring campaigns to life across digital and creative channels.
• Work with Commercial, Academy, Women's Team, Community and other teams to promote activity from across the Club.
• Support marketing activity for the wider Stadium MK Group, including events, hospitality and other commercial initiatives.
• Brief agencies, suppliers and creative partners when required.
• Monitor campaign performance and use data to recommend improvements.
• Identify new ideas to grow audiences and support commercial performance.

Skills

Multi-channel marketing

Digital marketing

CRM & email marketing

Copywriting

Project management

Data-driven

Commercial awareness

Attention to detail

Interest in football

Driving license

Tools

CMS

CRM platforms

Email platforms

Meta advertising

Google Ads

Ticketing systems

Design tools

Job description

Milton Keynes Dons Football Club, newly promoted to EFL League One, play at Stadium MK, a 30,500-capacity venue at the heart of the wider Stadium MK Group.

The Group's assets also include Arena MK; DoubleTree by Hilton Milton Keynes, a 304-bedroom hotel; and the National Bowl, a 65,000-capacity music venue. Together, these make Stadium MK Group one of the most diverse sport, leisure and hospitality operations in the UK.

Following a change of ownership in 2024 and the Club's promotion, MK Dons and the wider Group are investing significantly in brand, matchday experience and content quality.

We are looking for a talented and versatile Marketing Executive to support the planning and delivery of marketing campaigns across both the Club and wider Group.

About The Role

Help us grow audiences, engage supporters and bring our marketing campaigns to life.

We are looking for a creative, commercially minded and highly organised Marketing Executive to join our team at Stadium MK.

Your primary objective will be to drive matchday attendance at Stadium MK. This is a varied, hands‑on role working across MK Dons and the wider Stadium MK Group, supporting campaigns that drive ticket sales, memberships, retail, hospitality, events and fan engagement.

From launching a season ticket campaign and promoting the next big fixture to developing targeted email activity and promoting live events and matchdays, no two weeks will look quite the same.

What You'll Be Doing

• Planning and delivering marketing campaigns that support matchday ticketing, season tickets, memberships, retail, hospitality and the stadium venue experience.
• Coordinating campaigns across digital, email, CRM, web, social, print and in‑stadium channels.
• Supporting matchday marketing activity and fan engagement initiatives.
• Creating engaging customer and supporter communications.
• Managing Group websites, keeping information up to date and continually improving the customer experience.
• Supporting CRM and email marketing activity, including audience segmentation and targeted campaigns.
• Supporting paid social and search campaigns, including audience targeting, creative briefing and performance monitoring.
• Working with our Social Media Executive and Lead Graphic Designer to bring campaigns to life across digital and creative channels.
• Working with Commercial, Academy, Women's Team, Community and other teams to promote activity from across the Club.
• Supporting marketing activity for the wider Stadium MK Group, including events, hospitality and other commercial initiatives.
• Briefing and coordinating agencies, suppliers and creative partners where required.
• Monitoring campaign performance and using data and insight to recommend improvements.
• Identifying new ideas and opportunities to grow audiences, increase engagement and support commercial performance.

What We're Looking For

You'll have previous experience in a marketing role and be comfortable working across multiple campaigns and channels.

You’ll need:

• Experience supporting or delivering multi-channel marketing campaigns.
• Good knowledge of digital marketing, including social media, email, web and CRM.
• Experience managing websites through a content management system (CMS).
• Experience using CRM systems and building email marketing campaigns.
• Excellent written communication and copywriting skills.
• Strong organisational skills and the ability to manage multiple priorities and deadlines.
• The ability to understand campaign data and use insights to improve future activity.
• Good commercial awareness and an understanding of how marketing can help drive sales and engagement.
• Strong attention to detail and pride in producing high‑quality, on‑brand work.
• A genuine interest in football, live sport and fan engagement.
• A full UK driving licence due to the nature of the role.

Experience within football, sport, entertainment, venues or live events would be an advantage, as would experience with CRM and email platforms, Meta or Google advertising, ticketing systems and basic design or content creation tools.

You’ll Thrive Here If...

You’ll proactive, creative and full of ideas, but equally comfortable getting into the detail and making sure campaigns actually happen.

You enjoy working collaboratively, can build relationships across different departments and are comfortable balancing planned campaigns with changing priorities.

You’ll also understand that working in football can be fast-moving. Fixtures, results, announcements and commercial opportunities can change priorities quickly, so being adaptable and remaining calm under pressure are important.

Most importantly, you’ll be excited by the opportunity to create marketing that connects supporters with the Club, drives attendance and contributes to the continued growth of MK Dons and the wider Stadium MK Group.

Football Doesn’t Work 9-5

The role requires flexibility and availability to work matchdays and events, including evenings, weekends and bank holidays as required.

For the right person, being there when campaigns come to life and seeing supporters respond to your work is one of the best parts of the job.

Further Information

Safeguarding

MK Dons and Stadium MK Group are committed to safeguarding and protecting children, young people and adults at risk. The successful candidate will be expected to share this commitment and comply fully with our safeguarding policies and procedures.

The role may be subject to an Enhanced DBS check and annual self‑declarations where applicable.

Equality, Diversity & Inclusion

We are committed to creating an inclusive environment and welcome applications from people of all backgrounds. The successful candidate will be expected to demonstrate a commitment to equality, diversity and inclusion throughout their work.

Closing Date: 5.00pm, Tuesday 22 September 2026