Senior MarTech Product Manager — Fan Engagement

Coventry City Football Club; Coventry; On-site; GBP 70,000 - 100,000; Full time

Job summary

Coventry City Football Club seeks an experienced Senior Digital Product Manager to own the marketing technology strategy and roadmap, driving fan engagement through advanced digital experiences across CRM, CDP, website and mobile apps.

You will report to the Head of Marketing and lead cross-functional delivery, analytics, and vendor partnerships while ensuring privacy and data governance compliance in a fast-paced football environment.

Qualifications

• 6+ years in product management with at least 3 years in martech.
• Deep knowledge of customer data platforms and personalisation engines.
• Strong analytical skills and ability to translate data into decisions.
• Excellent communication and ability to influence senior leadership.
• Understanding of GDPR/CCPA and ethical data practices.

Responsibilities

• Develop and execute the martech product strategy aligned with commercial goals.
• Manage the club’s marketing technology ecosystem incl CRM, CDP, website & app, SSO, and automation.
• Support fan segmentation and personalised engagement journeys across channels.
• Establish data governance to ensure privacy and compliance.
• Partner with commercial teams to optimise memberships, merch, tickets and sponsorships.
• Lead A/B tests and experimentation to improve campaign performance.
• Manage vendor relationships and evaluate new martech solutions.

Skills

Martech stack

CDP

Data warehouse

SSO

Marketing automation

Personalisation

Analytics

Stakeholder influence

Communication

Tools

CRM

CDP

Marketing automation

SSO

Data warehouse

Channel orchestration

Job description

Coventry City Football Club seeks an experienced Senior Digital Product Manager to own the marketing technology strategy and roadmap, driving fan engagement through advanced digital experiences across CRM, CDP, website and mobile apps.

You will report to the Head of Marketing and lead cross-functional delivery, analytics, and vendor partnerships while ensuring privacy and data governance compliance in a fast-paced football environment.