Senior Digital Marketing Operations Manager
PHD Greater London, England, United Kingdom
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Senior Digital Marketing Operations Manager
PHD Greater London, England, United Kingdom
Join to apply for the Senior Digital Marketing Operations Manager role at PHD
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About The Role
PHD EMEA has created the exciting new role of Senior Digital Marketing Operations Manager working in the global VWG Media Operations team. Working across nine leading brands and covering over twenty markets, this person will be central to driving our KPI-led approach to tracking and rewarding excellence for our Digital Activation Hubs.
About The Role
PHD EMEA has created the exciting new role of Senior Digital Marketing Operations Manager working in the global VWG Media Operations team. Working across nine leading brands and covering over twenty markets, this person will be central to driving our KPI-led approach to tracking and rewarding excellence for our Digital Activation Hubs.
There Are Two Focus Areas For This Role
- KPI-driven strategy: collaborate with market teams on KPI selection and setting; partner with Data, Tech & Ops to build reliable reporting; deliver financial insights to stakeholders; and continuously refine processes for maximum efficiency.
- Digital media quality excellence: manage end-to-end processes to monitor, measure, and optimise digital media quality performance, while upholding VWG’s brand safety and reputation in the digital ecosystem.
Reporting to the Reputation Governance Lead, you’ll liaise with Activation Hubs, central Data, Tech & Ops teams, and global client teams. This role is perfect for a data-savvy digital operations professional looking to take a step up, grow managerial skills and to work on iconic brands in one of the world’s top media agencies.
You will be the go-to expert for ensuring that campaign KPI setting and tracking run seamlessly and efficiently. They will also take ownership of the processes that monitor, measure, and enhance digital media quality. This role calls for a data-literate, digitally savvy individual with strong attention to detail and a passion for operational excellence.
Responsibilities
Market & Hub Engagement
Collaboration with local markets and activation hubs is central to this role. Strong communication skills and confident stakeholder engagement are essential to drive alignment and operational excellence.
Reporting & Dashboarding
This role involves close collaboration with our OMG data teams to support both the backend infrastructure and front-end visualisation that drive performance insights. We’re looking for a data-savvy individual who enjoys diving deep into datasets and turning insights into action.
- Designing and implementing a finance reporting process to track activation hub performance against campaign KPIs and compliance with digital media guidelines.
- Partnering with the Data, Tech & Operations (DTO) team to deliver dynamic, accurate and comprehensive dashboards and insights to a diverse set of stakeholders.
- Troubleshooting dashboard-related issues in collaboration with Data Engineering, Reporting, Data QA, and Taxonomy Compliance teams to ensure data integrity and consistency.
Process Improvement
- Owning, maintaining and automating documentation that tracks KPI commitments across all local market campaigns.
- Automating reporting and optimisation workflows using tools such as Python, PowerBI and Hive to drive efficiency.
- Collaborating with ad verification partners to identify and execute test-and-learn initiatives that enhance digital media quality performance.
- Leading and mentoring a high-performance team of one manager and two analysts, fostering a culture of curiosity, innovation and continuous improvement.
About You
- Experience in a media agency or similar organization.
- Demonstrable knowledge of biddable media and processes.
- Proven record of managing senior stakeholders, communicating complex and nuanced concepts.
- Analytically minded and experienced in managing complex data systems.
- Experience of an automotive brand or working with data and digital global markets useful but not essential.
- In-depth experience and knowledge of digital performance media and processes.
- Data-literate approach and comfortable working with complex data.
- Eye-for-detail to stay on top of a complex and nuanced set of systems and processes.
- Effective communication skills to deal with a wide variety of stakeholders.
- Knowledge of data governance, infrastructure, campaign reporting, and data visualization.
- Ability to manage and deliver projects across multiple workstreams and stakeholders.
- Team leadership experience; building a connected, high performing team.
About The Agency
PHD is a growth-focused media agency driven by innovation and creativity.
Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.
Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.
Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.
Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.
https://www.phdmedia.com/
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
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