Senior Digital Marketing Lead: Strategy, Content & Lead Gen

Universal Business Team; Northwich; On-site; GBP 35,000 - 40,000; Full time

Job summary

Universal Business Team in the United Kingdom is seeking a Senior Digital Marketing Executive to own the marketing function for a growing family business supplying technical chemical solutions. The role spans strategy, content, digital marketing, events, and automation.

Reporting to the CEO, you’ll shape marketing strategy, build lead-gen campaigns, and position the business as the go-to expert in its markets across the UK and Europe.

Qualifications

• Proven Experience in Digital Marketing.
• Proven track record of generating qualified leads through digital channels.
• Experience creating and executing email marketing campaigns.
• Strong website management experience, ideally including Shopify.
• Experience using CRM and marketing automation platforms.
• Strong content creation skills, including technical writing.
• Videography, photography, and video editing experience.

Responsibilities

• Develop and deliver the annual digital marketing strategy.
• Drive qualified lead generation through multiple digital channels.
• Create engaging content including blogs, whitepapers, videos, case studies, and technical resources.
• Manage and grow the company's LinkedIn presence through thought leadership campaigns.
• Plan and execute email marketing campaigns and lead nurturing activities.
• Oversee website performance, SEO optimisation, and content updates.
• Support European market expansion through targeted digital campaigns.

Skills

Digital Marketing

Lead Generation

Email Campaigns

Website Management

CRM & Marketing Automation

Content Creation

Video Production

Education

Marketing or STEM degree

Tools

Shopify

CRM systems

Marketing Automation

Job description

Universal Business Team in the United Kingdom is seeking a Senior Digital Marketing Executive to own the marketing function for a growing family business supplying technical chemical solutions. The role spans strategy, content, digital marketing, events, and automation.

Reporting to the CEO, you’ll shape marketing strategy, build lead-gen campaigns, and position the business as the go-to expert in its markets across the UK and Europe.