Senior Marketing Executive

Cherry Professional; East Midlands; On-site; GBP 30,000 - 46,000; Full time

Job summary

Cherry Professional Ltd in Sutton-in-Ashfield is seeking a Senior Marketing Executive to own the marketing activity and drive growth for a growing engineering business.

You will drive brand awareness, lead generation, and digital marketing performance across multiple channels, working closely with the Commercial Team and supporting overseas representatives where needed.

Qualifications

• Strong content creation and storytelling ability.
• Excellent written and verbal communication skills.
• Analytical mindset with ability to interpret marketing metrics.

Responsibilities

• Manage and develop content across social media, email marketing, website, and printed materials.
• Oversee company website content to ensure it remains engaging and performance-driven.
• Manage Google Ads campaigns and analyse performance with Google Analytics.

Job description

Senior Marketing Executive

Location: Sutton-in-Ashfield (Office Based)

Salary: Negotiable Depending on Experience

We're recruiting on behalf of a growing specialist engineering business seeking a creative and proactive Marketing Executive to take ownership of marketing activity and support continued business growth.

Working closely with the Commercial Team, you'll be responsible for driving brand awareness, lead generation, digital marketing performance, and company communications across multiple channels.

Key Responsibilities

• Manage and develop content across social media, email marketing, website, and printed materials.
• Take ownership of the company website, ensuring content is engaging, current, and performance-driven.
• Manage large-scale Google Ads campaigns and analyse performance using Google Analytics.
• Monitor, measure, and report on the effectiveness of all marketing activities, making recommendations to improve performance and ROI.
• Create content including case studies, articles, company news, and marketing literature.
• Generate new business enquiries through targeted and proactive marketing campaigns.
• Plan, coordinate, and prepare for exhibitions, trade shows, conferences, and industry events, with occasional attendance where required.
• Maintain a library of corporate imagery and marketing assets for use across all promotional channels.
• Ensure brand consistency across all marketing materials and communications.
• Support overseas representatives with marketing activities and marketing collateral.
• Work proactively with the Commercial Team to identify opportunities to increase brand awareness and lead generation.

About You

• Previous experience in a Marketing Executive, Digital Marketing, or similar role.
• Strong content creation, communication, and presentation skills.
• A proactive, self-motivated individual who enjoys taking ownership and driving initiatives forward.
• Strong analytical skills with the ability to interpret marketing data and identify opportunities for improvement.
• Experience managing business social media channels, particularly LinkedIn.
• Knowledge of Google Analytics, Google Ads, Microsoft Office, and website management.
• Experience with WordPress, Adobe Creative Suite, and AI tools would be advantageous.
• Highly organised with the ability to manage multiple projects and priorities.
• Experience within engineering, manufacturing, or a technical environment would be beneficial.
• Additional Requirements
• Full UK driving licence.
• UK passport and willingness to travel occasionally, including internationally.