Digital Marketing Lead

LIBRA RECRUITMENT; King's Lynn; Híbrido; GBP 35.000 - 45.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Pension scheme

25 days holiday plus bank holidays

Ongoing training and development

Descripción de la vacante

Libra Recruitment Group B.V. is seeking a Digital Marketing Lead to own the strategy, drive brand awareness, engagement, and lead generation across B2B markets in a hybrid setting.

You will shape marketing activity, work with leadership, and influence growth through thought leadership and digital campaigns. The role requires translating complex products into clear messaging, and managing external agencies across SEO, content, PR, and web development.

Formación

• Proven experience in a B2B digital marketing role.
• Translate complex offerings into clear, benefit-led messages.
• Strong knowledge of digital channels including LinkedIn, YouTube, SEO, content marketing, and lead generation.

Responsabilidades

• Develop and execute digital marketing strategies aligned with growth objectives.
• Manage external agencies across SEO, content, PR, web development, and design.
• Create campaigns to generate engagement and leads in commercial, public sector, and not-for-profit markets.

Conocimientos

B2B marketing

Digital marketing

Lead generation

Agency management

Data-driven

AI marketing

Herramientas

LinkedIn

SEO

Content marketing

Marketing automation

CRM

Descripción del empleo

Our client based in Kings Lynn is looking for a ambitious and commercially minded Digital Marketing Lead to take ownership of our digital marketing strategy and drive brand awareness, engagement, and lead generation across B2B markets.

This is a fantastic opportunity to join a growing organisation where you will have the autonomy to shape marketing activity, influence business growth, and work closely with senior leadership to develop thought leadership, brand positioning, and digital campaigns.

Key Responsibilities of the Digital Marketing Lead:

• Develop and execute digital marketing strategies aligned with business growth objectives.
• Manage and coordinate external agencies across SEO, content creation, PR, web development, and design.
• Create targeted marketing campaigns that generate engagement and leads across commercial, public sector, and not-for-profit markets.
• Own and evolve the company's brand identity, messaging, and online presence.
• Develop compelling case studies, thought leadership content, webinars, and marketing materials.
• Drive website improvements, content development, and online campaign activity.
• Utilise AI and marketing technology to improve efficiency, automation, reporting, and campaign performance.
• Manage marketing data, prospect lists, enquiries, and campaign analytics.
• Produce regular performance and ROI reports for senior leadership.

To Be considered for the DIgital Marketing Lead role you must have:

• Proven experience in a B2B digital marketing role.
• Experience translating complex products or services into clear, benefit-led marketing messages.
• Strong knowledge of digital marketing channels including LinkedIn, YouTube, SEO, content marketing, and lead generation.
• Experience working with and managing external marketing agencies and suppliers.
• A data-driven mindset with the ability to measure and improve campaign performance.
• Knowledge of AI marketing tools and marketing automation platforms.
• Excellent communication, project management, and stakeholder engagement skills.
• Experience within the technology, IT, or managed services sector would be advantageous.

What's on Offfer for the Digtal Marketing Lead role:

• £35,000 - £45,000 basic salary depending on experience.
• Hybrid working arrangement with 3 days in the King's Lynn office and 2 days working remotely.
• 25 days holiday plus bank holidays.
• Contributory pension scheme.
• Health insurance package.
• Ongoing training and development opportunities.
• The opportunity to make a significant impact within a growing business.