Senior Digital Marketing Executive

GlowMetrics; Northern Ireland; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid and flexible working

Cashback on everyday medical expenses

Additional leave accrual based on tenure

Supportive culture with team events

Job summary

A digital marketing agency in Northern Ireland is seeking a Senior Digital Marketing Executive to lead performance delivery in key paid media accounts. The role requires over three years of experience in managing Google Ads campaigns, where you will develop multi-channel digital strategies aligned to key performance indicators. Candidates should have excellent communication skills and a strong understanding of marketing KPIs and optimization techniques. The position offers hybrid working and various benefits to support a work-life balance.

Qualifications

• At least 3 years of experience managing Google Ads campaigns.
• Strong understanding of marketing KPIs and optimisation techniques.
• Proven ability to drive business success through digital marketing activity.

Responsibilities

• Develop and lead multi‑channel digital strategies aligned to KPIs.
• Own campaign structure, targeting strategy and optimisation frameworks.
• Deliver commercially focused reporting that moves beyond metrics to actionable insights.
• Provide insights and reporting to clients and internal teams.
• Mentor junior team members and contribute to capability building.

Skills

Google Ads management

Data analysis

Marketing KPIs understanding

Project management

Communication and interpersonal skills

Tools

Google Analytics

GA4

Looker Studio

Job description

GlowMetrics is a specialist digital agency dedicated to data‑driven growth. As a Google Marketing Platform Certified Partner, we bridge the gap between digital marketing execution and data analytics. We work with a diverse portfolio of clients – from large‑scale e‑commerce retailers to prominent non‑profit organisations – to deliver transparent, measurable and commercially impactful digital campaigns.

As we continue to scale, we are looking for a Senior Digital Marketing Executive to lead performance delivery across key paid media accounts and drive measurable growth for our clients.

Note that at least 3 years of experience managing Google Ads campaigns is necessary for this role.

Role Description

The Senior Digital Marketing Executive is responsible for leading the strategy, execution and optimisation of multi‑channel digital campaigns across search, social and display.

This is a senior performance role, focused on paid media with clear accountability for results.

You will:

• Own paid media channel strategy and performance delivery for assigned accounts
• Translate business objectives into data‑led campaign plans
• Lead testing roadmaps and optimisation strategy
• Support client conversations with confident, commercially focused insight
• Mentor junior team members and contribute to internal capability building

You will work closely with the Digital Account Manager and Marketing Executive to ensure campaigns align with commercial goals, while maintaining hands‑on ownership of performance outcomes.

Key Responsibilities

1. Performance Strategy & Campaign Leadership

• Develop and lead multi‑channel digital strategies aligned to KPIs such as ROAS, CPA, LTV and revenue growth
• Own campaign structure, targeting strategy and optimisation frameworks
• Create clear testing roadmaps across paid search, paid social and display
• Identify performance risks and opportunities proactively
• Lead forecasting and budget allocation recommendations
• Oversee and execute complex digital campaigns across search platforms
• Analyse performance data to identify trends, inefficiencies and growth levers
• Optimise campaigns using advanced bid strategies, audience segmentation and creative testing
• Ensure tracking, tagging and measurement frameworks are accurate and robust
• Use analytics platforms (e.g. GA4, Looker Studio) to guide data‑driven decisions

3. Client Reporting & Insight

• Deliver commercially focused reporting that moves beyond metrics to actionable insight
• Confidently explain performance drivers and optimisation decisions
• Support and contribute to monthly and quarterly review meetings
• Provide strategic recommendations grounded in performance data
• Provide guidance and mentoring to Digital Marketing Executives
• Support quality assurance across campaigns
• Share knowledge across the team to strengthen performance capability
• Contribute to a high‑performance, collaborative team culture

5. Commercial Contribution

• Identify growth opportunities within existing accounts
• Support new business proposals and performance forecasting
• Ensure campaigns are delivered efficiently and within scope
• Contribute to account health and retention through strong performance delivery

Required Experience and Skills

• Experience using Google Analytics or other analytical packages
• High level of experience managing Google Ads accounts
• Strong understanding of marketing KPIs and optimisation techniques
• High levels of numeracy and literacy
• Proven ability to drive business success through digital marketing activity
• Ability to manage multiple projects simultaneously
• Strong attention to detail and problem‑solving capability
• Self‑motivated, proactive and ambitious
• Excellent communication and interpersonal skills
• Passion for search marketing and continuous learning

Core Competencies

• Analytical Thinking – Comfortable working with data and identifying insights
• Attention to Detail – Ensures accuracy in campaign setup and reporting
• Collaboration – Works effectively within cross‑functional teams
• Communication – Confident in presenting findings clearly
• Growth Mindset – Motivated to develop skills and stay ahead of industry changes
• Professional development through Google training, industry events and funded certifications

Benefits

• Hybrid and flexible working to support work‑life balance
• Cashback on everyday medical expenses
• Additional leave accrual based on tenure
• A collaborative, supportive culture with regular team events and a strong focus on well‑being.