Digital Marketing Executive

Yolk Recruitment; Newport; On-site; GBP 29,000 - 35,000; Full time

Benefits offered by this job

Free virtual GP appointments

Company pension scheme

Job summary

Yolk Recruitment is seeking a commercially minded Performance Marketing Executive to join their growing marketing team in Newport. You will plan, deliver and optimise multi-channel campaigns across Google Ads, Meta, LinkedIn and more, driving customer acquisition and revenue through data-driven decision making.

The role requires at least two years in performance or digital marketing, hands-on PPC management, GA4 proficiency and strong analytics.

Qualifications

• A degree in Marketing, Business, Digital Marketing or a related subject.
• Two years’ experience in performance marketing or digital marketing.
• Hands-on experience managing and optimising Google Ads and Meta Ads campaigns.
• Experience managing digital marketing budgets and delivering measurable results.
• Strong knowledge of PPC, paid social, conversion tracking, attribution and audience targeting.
• Experience using GA4.
• Knowledge of SEO principles and best practices.
• Commercial mindset with ability to translate data into growth.

Responsibilities

• Plan, implement and optimise digital marketing campaigns across multiple channels.
• Manage budgets to ensure strong ROAS and ROI.
• Develop and test audiences, creatives, targeting and bidding strategies.
• Monitor performance and provide actionable recommendations.
• Prepare performance reports and insights for stakeholders.
• Collaborate with website/UX teams to improve conversions.

Skills

PPC management

Paid social

Analytics GA4

Conversion tracking

Audience targeting

Budget management

Data-driven

Communication

Education

Marketing degree

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Looker Studio

CRM systems

Job description

The Opportunity

Our client is seeking a commercially minded and data-driven Performance Marketing Executive to join their growing marketing team.

This is an exciting opportunity for an ambitious digital marketer who enjoys combining creative campaign development with analytical, performance-led decision-making. You will play an important role in planning, delivering and optimising multi-channel digital marketing campaigns, helping to drive customer acquisition, generate quality leads and maximise revenue.

The successful candidate will have hands-on experience across paid search, paid social and digital advertising, alongside a strong understanding of analytics, conversion optimisation and wider digital marketing activity.

Key Responsibilities

Paid Media & Campaign Management

• Plan, implement and optimise digital marketing campaigns across Google Ads, Meta (Facebook and Instagram), LinkedIn, programmatic, display and remarketing channels.
• Manage campaign budgets effectively, ensuring activity delivers strong return on advertising spend (ROAS) and return on investment (ROI).
• Develop and test different audiences, creative approaches, targeting strategies and bidding techniques to improve campaign performance.
• Monitor campaign performance and make ongoing recommendations to improve results.

Analytics & Performance Reporting

• Monitor and analyse campaign performance, website traffic, lead generation and customer acquisition activity.
• Produce regular performance reports, dashboards and actionable insights.
• Track key performance indicators, including revenue, marketing-attributed revenue, ROAS, cost per acquisition (CPA), cost per lead (CPL), conversion rates and website engagement.
• Translate complex data into clear recommendations to support business and marketing objectives.
• Present campaign results and performance insights to internal stakeholders.

Conversion Rate Optimisation (CRO)

• Support the continuous improvement of website performance and customer journeys.
• Identify opportunities to improve landing pages, website functionality and conversion rates.
• Implement A/B testing and landing page enhancements to improve campaign effectiveness.
• Work collaboratively with website, development and UX teams to improve the overall user experience.

SEO & Website Performance

• Support the implementation of SEO strategies, including technical SEO, keyword research and content optimisation.
• Identify opportunities to improve organic search performance and website visibility.
• Support website content development where appropriate.
• Monitor website performance and work with external agencies and development partners to resolve technical issues.

Marketing Technology & Tracking

• Maintain accurate campaign tracking, measurement and attribution.
• Support the use and management of Google Analytics 4 (GA4), Google Tag Manager and Looker Studio.
• Assist with CRM integrations and marketing automation activity.

Commercial & Strategic Support

• Contribute to the development and delivery of marketing plans and campaign strategies.
• Identify opportunities to improve customer acquisition, engagement and revenue generation.
• Provide recommendations based on market trends, competitor activity and campaign performance.

About You

• A degree in Marketing, Business, Digital Marketing or a related subject.
• A minimum of two years' experience in performance marketing or digital marketing.
• Hands-on experience managing and optimising Google Ads and Meta Ads campaigns.
• Experience managing digital marketing budgets and delivering measurable campaign results.
• Strong knowledge of PPC, paid social, conversion tracking, attribution and audience targeting.
• Experience using Google Analytics 4 (GA4).
• Knowledge of SEO principles and best practices.
• The ability to interpret complex data and translate findings into practical recommendations.
• A commercially focused mindset, with an understanding of how digital marketing contributes to business growth and revenue generation.
• Excellent communication skills and the confidence to present findings and recommendations to stakeholders at all levels.

Desirable Experience & Skills

It would be advantageous to have experience in some of the following:

• LinkedIn Ads and Microsoft Advertising.
• Programmatic and display advertising.
• CRM platforms and marketing automation systems.
• Conversion Rate Optimisation (CRO) methodologies.
• HTML/CSS and Google Tag Manager implementation.
• CIM, Google Ads, Google Analytics or Meta Blueprint qualifications.
• Strong project management and organisational skills, with the ability to manage multiple campaigns and priorities.

Salary & Benefits

• Free virtual GP appointments.
• Company pension scheme
• Salary up to £32,000pa

If you are passionate about digital marketing, enjoy working with data and are motivated by delivering measurable results, we would love to hear from you.