Digital Marketing Manager

Confidential; Essex; On-site; GBP 30,000 - 45,000; Full time

Job summary

WE Talent is hiring a hands-on Digital Marketing Manager to join its creative agency team. You'll own SEO and Google Ads strategies across client portfolios, driving search visibility, traffic and measurable results.

Working with specialists across digital, creative, branding, social and web, you will analyze data in GA4, Search Console and GTM, optimise content and blogs, manage WordPress sites, and report performance to clients.

Qualifications

• At least three years of digital marketing experience, preferably in an agency or multi-client environment.
• Strong expertise in SEO and Google Ads with a track record of improving search visibility and paid performance.
• Hands-on WordPress experience and ability to write and optimise website content and blogs.
• Fluent understanding of data analysis to derive actionable insights and recommendations.
• Experience using AI tools within digital marketing workflows is essential.

Responsibilities

• Develop and implement digital marketing strategies focusing on organic and paid search performance.
• Create and optimise SEO strategies covering technical SEO, on-page optimisation and content.
• Plan, write and optimise blogs, website content and landing pages.
• Manage client websites through WordPress and monitor performance using GA4, Search Console and GTM.
• Track leads, conversions, CPA and ROAS, and prepare performance reports for clients.
• Collaborate with teammates across social, creative, brand and web to deliver integrated campaigns.

Skills

SEO

Google Ads

WordPress

Content writing

Analytics

Lead generation

Campaign planning

Tools

GA4

Google Search Console

Google Tag Manager

Job description

WE Talent is recruiting for a creative agency that is looking for a hands-on Digital Marketing Manager to join its team.

Working across a varied portfolio of clients and sectors, you'll take ownership of SEO and Google Ads, developing and delivering strategies that improve search visibility, drive website traffic and generate measurable results.

You'll work alongside specialists across digital, creative, branding, social media and web, combining analytical skills with creative thinking to deliver effective digital campaigns for clients.

The role

You'll be responsible for developing and implementing digital marketing strategies, with a particular focus on organic and paid search performance. This will include developing SEO strategies covering technical SEO, on-page optimisation and content, as well as creating, managing and optimising Google Ads campaigns.

You'll conduct keyword research and competitor analysis, identify opportunities to improve search performance, and plan, write and optimise blogs, website content and landing pages. You'll also manage client websites through WordPress and use Google Analytics 4 (GA4), Google Search Console and Google Tag Manager to monitor performance and identify opportunities for improvement.

You'll track leads, conversions, acquisition costs and return on marketing spend, translating client objectives into practical strategies and campaign plans. You'll prepare performance reports, communicate recommendations clearly to clients and collaborate with colleagues across social media, creative, brand and web to deliver joined-up campaigns. Using AI tools effectively for research, analysis, content creation and everyday digital marketing tasks will also be an important part of the role.

About you

We're looking for an experienced digital marketing professional with at least three years' experience, ideally within an agency or a similarly varied environment. You'll have strong, demonstrable experience in SEO and Google Ads, alongside practical WordPress experience and the ability to write and optimise website content and blogs.

You'll have a good working knowledge of GA4, Google Search Console and Google Tag Manager, together with strong analytical skills and the ability to turn data into practical insights and recommendations. You'll understand lead generation, conversions, cost per acquisition (CPA) and return on advertising spend (ROAS/ROMS), and be confident managing multiple client accounts and priorities.

You'll also be comfortable working directly with clients, explaining your recommendations and demonstrating the results of campaigns you've personally delivered. Experience using AI tools within digital marketing workflows is essential.

Additional experience

Experience with Meta Ads, other paid social platforms, organic social media, email marketing, CRM and marketing automation would be beneficial. Knowledge of AI and generative search, LinkedIn advertising, lead generation and conversion rate optimisation would a lso be useful.