Senior Digital Marketing Executive

Atlas Copco Airpower N.V.; Hemel Hempstead; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Culture of trust and accountability

Lifelong learning and career growth

Innovation powered by people

Comprehensive compensation andBenefits

Health and well-being

Job summary

Atlas Copco Airpower N.V. in Hemel Hempstead, UK, is seeking a Senior Digital Marketing Executive to drive CRM-driven decisions and data-informed marketing strategies. You will optimise C4C data, lead flow, and reporting while supporting a cohesive marketing automation program.

Collaboration with Sales, Product, and Marketing Communications is key to campaign success. You will also oversee training, adoption of sales enablement tools like Showpad, and the creation of insights to improve

Qualifications

• Experience with CRM systems in B2B environments.
• ,
• Knowledge of B2B Sales intelligence platforms is an advantage.
• Proven analytical mindset and data-driven decision making.

Responsibilities

• Maintain and optimise C4C master data and workflows.
• Generate dashboards and performance reports for leadership.
• Support content and campaign execution through CRM insights.
• Collaborate with Sales, Product and Marketing Communications.

Skills

CRM systems

Data analytics

Marketing automation

Lead qualification

Dashboard reporting

Cross-functional collaboration

Education

Degree in Marketing or Digital Marketing

Tools

SAP C4C

Salesforce.com

Emarsys

Showpad

Cognism / D&B Hoovers

Job description

Working under the strategic direction of Marketing Operations, the Senior Digital Marketing Executive supports commercial decision-making by providing customer, market, and funnel insights. The rolecollaborates closely with Marketing Communications to inform content planning, support campaign execution, and deliver data-driven recommendations that enhance audience targeting, personalisation, and channel effectiveness.

The role will be responsible for managing and optimising the C4C CRM system to ensure accurate data, effective lead flow, and strong adoption across the organisation, while supporting the execution of a cohesive marketing automation strategy from a digital marketing perspective. You will overseeall inbound lead assignment and pre-qualification, maintains data quality, delivers dashboards and performance reporting, and provides insights that support segmentation, targeting, and ongoing campaign optimisation across digital channels.

Key responsibilities

• Maintain master data within C4C.
• Perform periodic system updates and ensure data accuracy.
• An understanding of using and researching markets using business intelligence suites.
• Ensure C4C usage in daily operations across Sales and Back Office.
• Generate dashboards and analytical reports for management.
• Provide reporting support for Sales, Marketing, and leadership teams.
• Organise and manage C4C training for Sales and Back Office teams.
• Support Showpad training and drive adoption of sales enablement tools.
• Operate within workflows, processes, and approvals set by Marketing Operations.
• Work collaboratively with Sales, Product, Marketing Communications, and external agencies to support campaign execution.
• Build cross-functional alignment between CRM, Sales, and Marketing teams.
• Support Business Line Managers with Go-To-Market activities through CRM insights and data.
• Use 3rd party market research tools to identify potential customers by business line.
• Support content creation for Emarsys and CRM-driven campaigns.
• Provide support for creative direction and campaign messaging where CRM data influences targeting.

To succeed, you will need

We encourage you to apply even if you don't meet every single requirement. We value diverse experiences and perspectives and are excited to see what you bring to the role.

• Experience in CRM systems.
• A degree or equivalent qualifications in Marketing or DigitalMarketing.
• Knowledge and experience of B2B Sales intelligence and prospecting platforms - Cognism, D&B Hoovers or equivalent isan advantage.
• Knowledge of infrastructure, utilities,defence and associatedengineeringmarkets is an advantage but not essential.
• Ability to demonstrate an analytical approach.
• Experience of SAP / SAP C4C (or equivalent ie. Sales Force).
• Working knowledge of MS Office, Outlook and SAP C4C or Salesforce.com.
• Excellent communication and interpersonal skills.
• Self-motivated attitude and ability to use own initiative.

In return, we offer

• Culture of trust and accountability
• Lifelong learning and career growth
• Innovation powered by people
• Comprehensive compensation and benefits
• Health and well-being

Job location

This role requires you to work on-site at our office in Hemel Hempstead, United Kingdom (GB). You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.

Contact information

Atlas Copco delivers innovative products and solutions that help businesses grow and drive progress. Our portfolio spans compressed air and gas systems and treatment, vacuum solutions, industrial power tools, assembly systems, and power and flow solutions. We bring a commitment to long-term success built on expertise, reliable service, and uptime. When you level up to the Atlas Copco experience you enter a partnership based on quality, sustainability, and ease of collaboration. The technology we bring, and the decades of experience support the future-proofing of your business. Atlas Copco is a brand within Atlas Copco Group.