Senior Digital Marketing Coordinator

Office Shoes; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking an executive-level candidate to join their dynamic team in Shoreditch. This role offers the chance to work with major global brands, focusing on affiliate marketing, PPC, and SEO strategies. The ideal candidate will possess strong numerical skills and a proven ability to negotiate cost-effective deals. You will collaborate closely with internal teams and external agencies, ensuring that marketing activities align with trade priorities. If you're passionate about digital marketing and ready to take your career to the next level, this is the perfect opportunity for you.

Qualifications

• Extensive experience with affiliate platforms and paid search agencies.
• Strong numerical skills and ability to negotiate effectively.

Responsibilities

• Liaise with online trading team to align marketing activities.
• Manage PPC and SEO optimization plans for brands.
• Evaluate and manage affiliate relationships.

Skills

Affiliate Marketing

PPC Management

SEO Optimization

Data Analysis

Negotiation Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Trends

PPC Platforms

SEO Tools

Job description

An excellent opportunity for an executive-level candidate to join the Office and Offspring team in our Shoreditch head office.

You’ll have substantial experience dealing with Affiliates and Affiliate platforms, as well as paid search agencies and internal teams.

You’ll be working directly with some of the biggest brands in the world and will be supremely numerate, with a keen ability to make cost-effective deals.

Key Responsibilities:

1. Regular liaison with online trading team to align all marketing activity with trade priorities.
2. Participate in weekly SEM calls and agency meetings, support optimisation of all brands, and actively contribute to setting and delivering optimisation plans for OFFSPRING across PPC and SEO, with support from the Senior Digital Marketing Manager.
3. Ensure PPC ad copy and sitelinks are up to date and aligned with site content and trade messaging.
4. Support the Senior Digital Marketing Manager in planning, executing, and reporting SEO actions, ensuring optimisations and technical fixes are implemented.
5. Use Google Trends to identify new ranges or categories for potential setup.
6. Assist in planning, executing, and reporting Paid Social campaigns.
7. Evaluate new publishers for the affiliate campaign, manage relationships with existing publishers, recruit new affiliates, and run sales-driving campaigns.
8. Negotiate exposure with affiliate partners to increase visibility and traffic, supporting the distribution of customer insight programs across multiple channels to improve the customer survey experience.
9. Lead the coordinated marketing approach for OFFICE & OFFSPRING, produce weekly performance reports, review performance against budget, and adjust marketing plans accordingly.
10. Support agency relationships and engage contacts to align with marketing objectives.
11. Present performance and plans for OFFICE & OFFSPRING in weekly trade meetings.