Senior Digital Analytics Lead, Web Insights

Fitch Group; Manchester; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Training & development

Retirement planning

Healthcare & wellbeing

Parental leave

Volunteer days

Job summary

Fitch Group is seeking a Senior Marketing Associate, Web Analytics, to lead digital analytics across its Manchester web ecosystem. You will work with Adobe Analytics and CJA to surface insights and define measurement plans that drive marketing ROI, conversion, and performance.

This role emphasizes training, data quality, and cross‑functional collaboration. The successful candidate will own dashboards, partner with Marketing and IT teams, and champion privacy‑compliant data practices while

Qualifications

• Expert in Adobe Analytics and/or Customer Journey Analytics (CJA) is required.
• Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them.
• Strong understanding of digital data infrastructure and data layers.
• Advanced skills in dashboarding and data visualisation.
• Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
• Strong analytical and problem-solving skills; exceptional attention to detail; curious and committed to continuous learning.
• Team player with a self-motivated, proactive, organised, and positive approach.
• Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences.

Responsibilities

• Insights: Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses.
• Recommendations: Build proactive, data-backed recommendations that improve marketing performance, conversion, and ROI.
• Collaboration: Partner with Marketing and cross‑functional teams, capturing their business questions through regular meetings, and translate them into clear analytics requirements and measurement plans.
• Reporting: Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders.
• Data Quality: Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy-compliant data.
• Training: Act as the primary digital analytics support across Fitch Group brands. Deliver training to enable a self-serve analytics model and evangelise performance measurement and optimisation across Fitch Group.

Skills

Adobe Analytics

Customer Journey Analytics

Dashboards

Data Layers

AI Tools

Stakeholder Mgmt

Tools

Adobe Data Collection/Launch

Google Tag Manager

Job description

Fitch Group is seeking a Senior Marketing Associate, Web Analytics, to lead digital analytics across its Manchester web ecosystem. You will work with Adobe Analytics and CJA to surface insights and define measurement plans that drive marketing ROI, conversion, and performance.

This role emphasizes training, data quality, and cross‑functional collaboration. The successful candidate will own dashboards, partner with Marketing and IT teams, and champion privacy‑compliant data practices while