Senior Digital Analytics & Insights Specialist

Fitch Group; Manchester; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work environment

Training & mentorship programs

Tuition reimbursement

Healthcare benefits

Parental leave

Employee Resource Groups

Volunteer days & matching

Job summary

Fitch Group is seeking a Senior Associate, Digital Analytics to lead web analytics across its brands, measuring, monitoring and surfacing insights to drive marketing ROI. The role reports to Marketing Operations and requires strong expertise in analytics platforms and data infrastructure.

You will build dashboards, deliver data-backed recommendations, and train teams to enable a self-serve analytics model while ensuring data quality and privacy compliance across Fitch Group.

Qualifications

• Expert in Adobe Analytics or Google Analytics and/or Customer Journey Analytics (CJA) is required.
• Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them.
• Strong understanding of digital data infrastructure and data layers.
• Advanced skills in dashboarding and data visualisation.
• Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
• Strong analytical and problem‑solving skills; exceptional attention to detail; curious and committed to continuous learning.
• Team player with a self‑motivated, proactive, organised, and positive approach.
• Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences.

Responsibilities

• Insights: Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses.
• Recommendations: Build proactive, data-backed recommendations that improve marketing performance, conversion, and ROI.
• Collaboration: Partner with Marketing and cross‑functional teams, capturing their business questions through regular meetings, and translate them into clear analytics requirements and measurement plans.
• Reporting: Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders.
• Data Quality: Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy-compliant data.
• Training: Act as the primary digital analytics support across Fitch Group brands. Deliver training to enable a self‑serve analytics model and evangelise performance measurement and optimisation across Fitch Group.

Skills

Adobe Analytics

Google Analytics

Customer Journey Analytics

Data visualization

Dashboards

AI tools

Tracking requirements

Stakeholder management

Problem solving

Tools

Adobe Data Collection

Launch

Google Tag Manager

Hotjar

Microsoft Clarity

Job description

Fitch Group is seeking a Senior Associate, Digital Analytics to lead web analytics across its brands, measuring, monitoring and surfacing insights to drive marketing ROI. The role reports to Marketing Operations and requires strong expertise in analytics platforms and data infrastructure.

You will build dashboards, deliver data-backed recommendations, and train teams to enable a self-serve analytics model while ensuring data quality and privacy compliance across Fitch Group.