Senior Associate, Digital Analytics - Web Analytics, Manchester

Fitch Group; Manchester; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Training & development

Retirement planning

Healthcare & wellbeing

Parental leave

Volunteer days

Job summary

Fitch Group is seeking a Senior Marketing Associate, Web Analytics, to lead digital analytics across its Manchester web ecosystem. You will work with Adobe Analytics and CJA to surface insights and define measurement plans that drive marketing ROI, conversion, and performance.

This role emphasizes training, data quality, and cross‑functional collaboration. The successful candidate will own dashboards, partner with Marketing and IT teams, and champion privacy‑compliant data practices while

Qualifications

• Expert in Adobe Analytics and/or Customer Journey Analytics (CJA) is required.
• Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them.
• Strong understanding of digital data infrastructure and data layers.
• Advanced skills in dashboarding and data visualisation.
• Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
• Strong analytical and problem-solving skills; exceptional attention to detail; curious and committed to continuous learning.
• Team player with a self-motivated, proactive, organised, and positive approach.
• Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences.

Responsibilities

• Insights: Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses.
• Recommendations: Build proactive, data-backed recommendations that improve marketing performance, conversion, and ROI.
• Collaboration: Partner with Marketing and cross‑functional teams, capturing their business questions through regular meetings, and translate them into clear analytics requirements and measurement plans.
• Reporting: Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders.
• Data Quality: Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy-compliant data.
• Training: Act as the primary digital analytics support across Fitch Group brands. Deliver training to enable a self-serve analytics model and evangelise performance measurement and optimisation across Fitch Group.

Skills

Adobe Analytics

Customer Journey Analytics

Dashboards

Data Layers

AI Tools

Stakeholder Mgmt

Tools

Adobe Data Collection/Launch

Google Tag Manager

Job description

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Senior Associate, Digital Analytics - Web Analytics, Manchester

Requisition ID: 50013

Business Unit: Fitch Group

Category: Marketing & Communications

Location: Manchester, GB

Date Posted: Sep 8, 2026

As one of the world’s top three credit ratings agencies, Fitch Ratings plays a critical role in global capital markets by providing credit analysis, ratings, research, and commentary to financial market participants. For over 100 years, Fitch Ratings has been creating value for global markets through its rigorous analysis and deep expertise, which have resulted in a variety of market leading tools, methodologies, indices, research, and analytical products. Fitch Ratings is part of Fitch Group, a global leader in financial information services with operations in more than 30 countries, which also includes Fitch Solutions. With dual headquarters in London and New York, Fitch Group is owned by Hearst.

Explore a career at Fitch Ratings and you’ll join a collaborative network of curious minds. Here, our differences are our strengths - in life as well as our work. Together we work with integrity and objectivity to provide clarity to the world’s financial markets. We pride ourselves on our ability to harness the ideas, expertise, and professionalism of our global workforce, which is integral to our continued success. The accessibility and depth of experience of our industry leading analysts, combined with our broad sector credentials, allow us to help market participants make important credit decisions with confidence.

Fitch Ratings is currently seeking a Senior Marketing Associate, Web Analytics based out of our Manchester office.

About the Team

Fitch Group is seeking a Digital Analyst expert in Adobe Analytics or Customer Journey Analytics (CJA) to help the business measure, monitor, and surface insights across its web ecosystem. This role reports to Marketing Operations. The team operates as a centre of excellence to ensure best practices in digital analytics and reporting are followed across all Fitch brands and regions, with the goal of optimising marketing performance, conversion, and ROI.

How You’ll Make an Impact:

• Insights: Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses.
• Recommendations: Build proactive, data-backed recommendations that improve marketing performance, conversion, and ROI.
• Collaboration: Partner with Marketing and cross‑functional teams, capturing their business questions through regular meetings, and translate them into clear analytics requirements and measurement plans.
• Reporting: Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders.
• Data Quality: Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy-compliant data.
• Training: Act as the primary digital analytics support across Fitch Group brands. Deliver training to enable a self-serve analytics model and evangelise performance measurement and optimisation across Fitch Group.

You May be a Good Fit if:

• Expert in Adobe Analytics and/or Customer Journey Analytics (CJA) is required .
• Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them.
• Strong understanding of digital data infrastructure and data layers.
• Advanced skills in dashboarding and data visualisation.
• Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
• Strong analytical and problem-solving skills; exceptional attention to detail; curious and committed to continuous learning.
• Team player with a self-motivated, proactive, organised, and positive approach.
• Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences.

What Would Make You Stand Out:

2 Tracking experience with tag management systems (Adobe Data Collection/Launch, Google Tag Manager), including event tracking and governance.

• Familiarity with consent management platforms and privacy-compliant measurement.
• Knowledge of site UX analytics tools (Hotjar, Microsoft Clarity).
• Experience analysing experimentation data for conversion rate optimisation.

Why Choose Fitch:

• Hybrid Work Environment: 3 days a week in office required
• A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
• Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals
• Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
• Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
• Inclusive Work Environment : A collaborative workplacewhere all voices are valued, withEmployee Resource Groups that unite and empower our colleagues around the globe
• Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community

Fitch is committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interests or any appearance of a conflict of interest. Should you be successful in the recruitment process at Fitch Ratings you will be asked to declare any securities holdings and other potential conflicts prior to commencing employment. If you, or your immediate family, have any holdings that may conflict with your work responsibilities, you may be asked to divest yourself of them before beginning work.

Fitch is proud to be an Equal Opportunity and  Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.