Hybrid Digital Analytics Strategist (Adobe/CJA)

Fitch; Manchester; Hybrid; GBP 55,000 - 73,000; Full time

Benefits offered by this job

Hybrid work environment

Learning & mobility programs

Retirement planning & tuition support

Health & wellbeing programs

Parental leave policies

Inclusive, collaborative environment

Volunteer days & charity matching

Job summary

Fitch Ratings is seeking a Senior Marketing Associate, Web Analytics, to join our Digital Analytics team in London while collaborating with our teams across Fitch Group. The role focuses on measuring, monitoring, and surfacing insights from Fitch's web ecosystem to optimise marketing performance and ROI.

The ideal candidate will bring deep experience in analytics platforms, data visualization, and a proactive approach to training teams for a self-serve analytics model.

Qualifications

• Expert in Adobe Analytics or Google Analytics and/or Customer Journey Analytics (CJA) is required.
• Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them.
• Strong understanding of digital data infrastructure and data layers.
• Advanced skills in dashboarding and data visualisation.
• Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
• Strong analytical and problem-solving skills; attention to detail; continuous learning mindset.
• Team player with proactive, organised approach; confident in presenting insights.

Responsibilities

• Identify trends, friction points, and anomalies across channels and journeys to generate insights.
• Build data-backed recommendations to improve marketing performance, conversion, and ROI.
• Collaborate with Marketing and cross-functional teams to translate business questions into analytics requirements.
• Develop dashboards and reports communicating trends and outcomes to stakeholders.
• Detect tracking issues and define data layer requirements and measurement frameworks.
• Deliver training to enable a self-serve analytics model across Fitch Group.

Skills

Adobe Analytics

Google Analytics

Customer Journey Analytics

Data visualization

Data infrastructure

AI-assisted analysis

Tools

Adobe Data Collection/Launch

Google Tag Manager

Hotjar

Microsoft Clarity

Job description

Fitch Ratings is seeking a Senior Marketing Associate, Web Analytics, to join our Digital Analytics team in London while collaborating with our teams across Fitch Group. The role focuses on measuring, monitoring, and surfacing insights from Fitch's web ecosystem to optimise marketing performance and ROI.

The ideal candidate will bring deep experience in analytics platforms, data visualization, and a proactive approach to training teams for a self-serve analytics model.