Senior Digital Analytics & Growth Lead

Tottenham Hotspur Football Club; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Tottenham Hotspur Football Club is seeking a Digital Analytics Lead to own the analytics strategy across the Club’s digital products. You’ll partner with Product, Data, Marketing and external partners to drive data-driven decision making, optimise fan engagement and support commercial outcomes.

You will define KPIs, lead A/B testing, and develop advanced analytics and segmentation to forecast customer behaviour and improve supporter experiences.

Qualifications

• Experience in Product Analytics, Digital Analytics or Data Science within a digital environment.
• Advanced SQL skills with experience querying, manipulating and analysing large data sets.
• Experience working with data platforms such as Snowflake, Salesforce Data Cloud and other data warehouses.
• Experience with product analytics platforms such as MixPanel and GA4.
• Strong knowledge of Google Tag Manager, data layers, event tracking and measurement frameworks.
• Experience combining multiple data sources to generate deeper customer insights and predictive analytics.

Responsibilities

• Define and own the product analytics strategy and roadmap across the Club's digital products.
• Establish KPIs and measurement frameworks aligned with product and commercial objectives.
• Use data and insights to influence product strategy, prioritisation and optimisation.
• Proactively analyse fan behaviour and product performance to identify opportunities to improve engagement and commercial outcomes.
• Lead analysis of A/B testing, experimentation and product enhancements to measure impact.

Skills

Advanced SQL

Snowflake

Salesforce Data Cloud

MixPanel

GA4

Google Tag Manager

Event tracking

A/B Testing

Propensity modelling

Customer lifetime value

Tools

Snowflake

Dbt

Tableau

Power BI

Salesforce Data Cloud

MixPanel

GA4

Job description

Tottenham Hotspur Football Club is seeking a Digital Analytics Lead to own the analytics strategy across the Club’s digital products. You’ll partner with Product, Data, Marketing and external partners to drive data-driven decision making, optimise fan engagement and support commercial outcomes.

You will define KPIs, lead A/B testing, and develop advanced analytics and segmentation to forecast customer behaviour and improve supporter experiences.