Senior Digital Growth & Engagement Lead

Brentford FC Limited; Rosyth; On-site; GBP 30,000 - 36,000; Full time

Job summary

Brentford FC is recruiting a Senior Digital Executive to lead the day‑to‑day management and optimisation of our digital touchpoints, with a focus on the club website. You will grow the digital audience, improve engagement, and support loyalty initiatives within the Marketing Services team.

You will work across multiple channels, driving personalisation, CRO, SEO, PPC and analytics to enhance fan experiences and conversions. The role reports to the Head of Digital and is based in London.

Qualifications

• Strong knowledge of digital marketing, UX and product development.
• Experience with website, app, CRM, e‑commerce, SEO, PPC and analytics.
• Understanding loyalty, personalisation and audience segmentation.

Responsibilities

• Develop and optimise the Brentford FC website from ideation to implementation.
• Lead paid media output and optimise ads for reach and actions.
• Curate visual elements to drive engagement and conversions.
• Drive personalised journeys using segmentation, gamification and loyalty.
• Own platform analytics and report to improve performance.
• Support digital marketing campaigns across channels.
• Collaborate with Content’s editorial and video teams.
• Support on the loyalty programme rollout and membership offering.

Skills

Digital marketing

User experience

Audience engagement

Analytics

Personalisation

CRO

SEO

PPC

Tools

Website CMS

CRM systems

Google Analytics

Job description

Brentford FC is recruiting a Senior Digital Executive to lead the day‑to‑day management and optimisation of our digital touchpoints, with a focus on the club website. You will grow the digital audience, improve engagement, and support loyalty initiatives within the Marketing Services team.

You will work across multiple channels, driving personalisation, CRO, SEO, PPC and analytics to enhance fan experiences and conversions. The role reports to the Head of Digital and is based in London.