Senior Digital Analyst

Harnham; Watford; Hybrid; GBP 59,000 - 72,000; Full time

Benefits offered by this job

Hybrid working

Career development

High-profile projects

Collaborative analytics team

Job summary

Harnham in Watford is seeking a Senior Digital Analyst to turn digital data into commercial insight. You will work with senior stakeholders across digital, product and marketing to drive data-led decision making and optimisation initiatives.

The role focuses on delivering analysis to optimise digital journeys, building dashboards, translating data into clear recommendations, and mentoring junior analysts in analytics best practice. This is a hybrid position with 3 days a week in Watford.

Qualifications

• 3+ years in digital analytics delivering insights
• Strong SQL for large datasets
• Experience building dashboards and automated reports
• Ability to communicate insights to stakeholders

Responsibilities

• Deliver analysis and insights to optimise digital journeys
• Build and enhance dashboards, reporting solutions and self-service analytics
• Translate complex data into clear recommendations for stakeholders
• Identify trends and opportunities across digital products
• Work with product, marketing and development to improve data capture
• Support experimentation and conversion rate optimisation
• Mentor junior analysts and promote analytics best practice

Skills

SQL

Dashboards

GA / Piano

Python/R

Digital analytics

Stakeholder comms

Tools

Google Analytics

Piano Analytics

Quantum Metric

Job description

Senior Digital Analyst

Watford (3 days per week) | Up to £65,000

If you're passionate about turning digital data into commercial insight, this is an opportunity to join a growing organisation where analytics plays a central role in shaping customer experience and digital performance. You'll work with senior stakeholders across digital, product and marketing teams to drive data-led decision making and optimisation initiatives.

The Company

They are a well-established consumer-focused organisation investing heavily in digital transformation and customer experience. Data and analytics are at the heart of their strategy, with a strong focus on improving digital journeys and delivering measurable business impact. The business offers a collaborative environment where analysts are encouraged to challenge thinking, influence strategy and drive change through insight.

The Role

You will:

• Deliver analysis and insights to optimise digital customer journeys and improve performance
• Build and enhance dashboards, reporting solutions and self-service analytics tools
• Translate complex data into clear recommendations for business stakeholders
• Identify trends, opportunities and areas for optimisation across digital products
• Work closely with product, marketing and development teams to improve data capture and reporting
• Support experimentation, customer journey analysis and conversion rate optimisation initiatives
• Mentor junior analysts and promote analytics best practice across the business

Your Skills & Experience

• Strong commercial experience delivering digital analytics and insight
• Advanced SQL skills with experience working with large and complex datasets
• Experience building dashboards and automated reporting solutions
• Strong understanding of digital analytics, customer journeys and online performance metrics
• Ability to communicate insights effectively to both technical and non-technical stakeholders
• Experience with tools such as Google Analytics, Piano Analytics, Quantum Metric or similar platforms
• Exposure to Python or R would be beneficial

What They Offer

• Salary up to £65,000
• Hybrid working with 3 days per week in Watford
• Strong opportunities for career development and progression
• Exposure to high-profile digital transformation projects
• Collaborative and supportive analytics function