Marketing Manager

Michael Page; Leeds; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

Michael Page is seeking an experienced Marketing Manager in Leeds to lead a comprehensive multi-channel strategy for a growing B2B organisation. The role combines strategic planning, demand generation and team leadership to drive ambitious commercial growth.

You will own the development of marketing initiatives across digital, SEO and content, while managing budgets and external partners for high-quality outputs. A strong track record in multi-channel campaigns and lead generation is essential.

Qualifications

• Proven experience in Marketing Manager roles, B2B and technical environments preferred.
• Experience delivering multi-channel campaigns across digital, email, social and advertising.
• Strong budget management and ROI tracking experience.

Responsibilities

• Develop and implement a strategic marketing plan aligned to growth objectives.
• Manage the marketing budget, track ROI and report on campaign performance.
• Create and execute integrated multi-channel campaigns (digital, social, email, events).
• Own development of marketing collateral, website performance, SEO and content strategy.
• Lead lead generation activities to supply qualified opportunities to sales.
• Manage relationships with external agencies and suppliers for quality outputs.
• Lead, coach and develop the marketing team and promote initiatives across the business.

Skills

Marketing strategy

Demand generation

Lead generation

Budget management

Team leadership

CRM systems

SEO

Content marketing

Copywriting

Tools

Marketing automation

CRM

SEO tools

Job description

An exciting opportunity for an experienced Marketing Manager to lead and deliver a comprehensive multi-channel marketing strategy within a growing B2B organisation based in Leeds. This role combines strategic planning, demand generation, brand development and team leadership to support ambitious commercial growth objectives.

Client Details

Our client is a successful and growing organisation operating within a technical, specification-led industry. With ambitious growth plans and a strong reputation in its market, the business is seeking an experienced marketing professional to drive brand awareness, lead generation and customer engagement across multiple sectors.

Description

• Develop and implement a strategic marketing plan aligned to business growth objectives and commercial targets.
• Manage the marketing budget, track ROI and report on campaign effectiveness and marketing performance.
• Create and execute integrated multi-channel campaigns across digital, social media, email marketing, advertising and events.
• Own the development of marketing collateral, website performance, SEO initiatives and content strategy.
• Build and optimise lead generation activities, ensuring a consistent flow of qualified opportunities to the sales function.
• Manage relationships with external agencies and suppliers to deliver high-quality marketing outputs.
• Lead, coach and develop marketing team capability while championing marketing initiatives across the wider business.

Profile

• Proven experience in a Marketing Manager role, ideally within a B2B, technical, manufacturing or construction-related environment.
• Demonstrable success in developing and delivering marketing strategies that support commercial growth.
• Strong experience running multi-channel marketing campaigns across digital, email, social media and advertising platforms.
• Knowledge of SEO, marketing automation, CRM systems and lead generation best practices.
• Excellent communication and copywriting skills with the ability to translate complex products or services into compelling customer-focused messaging.
• Experience managing budgets, multiple stakeholders and external agency relationships.
• A proactive, commercially minded and data-driven marketing professional with strong leadership and organisational skills.

Job Offer

Salary ranging from £45,000 to £55,000 dependent on the level of experience (with potential for up to £60,000 for the right candidate).

Hybrid working arrangement offering flexibility with maximum of 3 days onsite.

Permanent position with opportunities for growth.