Growth and Demand Generation Lead

Vma Group; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Exclusive travel discounts

Performance-related bonus

Career development opportunities

Industry events and conferences

Wellbeing initiatives

Health cash plan

Pension scheme

Share options

Global collaboration

Job summary

Vma Group in London is seeking a Growth & Demand Generation Lead to drive global demand programs and performance across B2B brands. You will shape scalable growth engines and own full-funnel results in collaboration with regional marketing and sales teams.

The role leads a team of specialists across Europe, Asia, ANZ and MEA, building once-centralised demand strategies, reporting on ROI, and ensuring alignment with revenue goals. Hybrid UK-based role with international impact.

Qualifications

• 5+ years in B2B demand generation or growth marketing.
• Proven ability to drive pipeline and revenue.
• Deep expertise across paid media, marketing automation, SEO and conversion optimization.
• Experience with multi-market campaigns and ROI reporting.
• Strong stakeholder management across regions.

Responsibilities

• Lead the development and execution of global demand generation strategies.
• Own full-funnel marketing performance, driving pipeline and ROI.
• Develop and optimise multi-channel programmes across paid media, automation, SEO and conversion.
• Partner with regional teams to deliver integrated campaigns.
• Enhance lead nurturing, scoring and lifecycle processes to improve conversions.
• Drive optimisation of digital channels, journeys and website performance.
• Establish reporting and attribution models to measure impact.
• Provide strategic direction across global markets.
• Lead and develop a team of specialists across regions.
• Collaborate with senior stakeholders to align marketing with revenue goals.

Skills

B2B demand gen

Growth marketing

Marketing leadership

Paid media

Marketing automation

SEO

Lead nurturing

Lifecycle marketing

Analytics

Sales alignment

Tools

Marketing automation

Analytics tools

Job description

Growth & Demand Generation Lead Opportunity to join a global travel organisation in a senior marketing leadership role, driving demand generation strategy and performance across a portfolio of international B2B brands. This role is responsible for developing and executing scalable growth and demand generation programmes that directly contribute to pipeline and revenue. Working closely with regional marketing, brand and sales teams, the Growth & Demand Generation Lead will build a high-performing demand engine across UK markets while leading a team of specialists across Europe, Asia, ANZ and MEA.

Location: London – three days in the office, two from home

Key Responsibilities:

• Lead the development and execution of global demand generation strategies aligned to commercial growth objectives.
• Own full-funnel marketing performance, driving qualified pipeline, revenue contribution and ROI.
• Develop and optimise multi-channel demand generation programmes across paid media, marketing automation, SEO and conversion optimisation.
• Partner with regional marketing and sales teams to deliver integrated campaigns that support market-specific growth objectives.
• Enhance lead nurturing, scoring and lifecycle management processes to improve conversion performance.
• Drive continuous optimisation of digital channels, customer journeys and website performance.
• Establish reporting frameworks and attribution models to measure campaign effectiveness and business impact.
• Provide strategic direction and best practice guidance across global markets.
• Lead, coach and develop a team of growth and demand generation specialists across multiple regions.
• Collaborate with senior stakeholders to align marketing activity with wider commercial priorities and revenue goals.

Skills & Experience:

• Extensive experience in B2B demand generation, growth marketing or digital marketing leadership roles.
• Strong track record of delivering pipeline growth and measurable commercial outcomes.
• Deep expertise across paid media, marketing automation, lead nurturing, SEO and digital performance marketing.
• Experience managing marketing-attributed pipeline, ROI reporting and performance analytics.
• Strong understanding of B2B buyer journeys, lead management and sales alignment.
• Proven experience leading high-performing teams across multiple markets or regions.
• Strong commercial acumen with the ability to translate data into actionable growth strategies.
• Excellent stakeholder management and communication skills.
• Experience operating within complex, global and matrixed organisations.

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Exclusive travel discounts
• Performance-related bonus
• Career development and progression opportunities
• Industry-renowned social events and conferences
• Dedicated wellbeing and fitness initiatives
• Comprehensive health cash plan
• Financial wellbeing support and guidance
• Excellent pension scheme
• Share options and additional salary sacrifice benefits
• Collaborative and inclusive global working environment