Demand Generation Manager

Joblogic; Birmingham; On-site; GBP 70,000 - 95,000; Full time

Job summary

Joblogic, a UK-based Field Service Management software company, seeks a Demand Generation Lead to turn marketing strategy into measurable pipeline. You’ll own campaigns across paid media, email, events, partnerships, ABM and more, collaborating with Brand, Product, Customer Marketing, Sales, SDRs, RevOps and the Shared Delivery & Automation Studio to drive revenue.

You’ll be commercially focused, keen to improve conversion rates, build repeatable growth engines, and analyse funnel performance to

Qualifications

• Experience delivering demand generation programmes in a B2B SaaS environment.
• Strong commercial understanding of marketing’s impact on revenue generation.
• Ability to plan integrated multi-channel marketing campaigns.
• Knowledge of ABM and full-funnel demand generation.
• Excellent campaign planning and project coordination skills.
• Proven analytical capability with marketing performance data.

Responsibilities

• Own integrated demand generation campaigns across paid media, outbound, email, webinars, events, partnerships, content and ABM.
• Develop briefs, objectives and coordinate delivery through the Shared Delivery & Automation Studio.
• Ensure campaigns align to commercial priorities, are delivered on time and measured effectively.
• Plan, coordinate and deliver campaigns across multiple channels and channels, maintaining high attention to detail.
• Own ABM programmes for enterprise accounts and optimise using data and insights.
• Collaborate with Sales, RevOps and product teams to maximise pipeline and revenue.

Skills

Demand generation

Campaign planning

ABM

Multi-channel marketing

Analytics

Stakeholder management

CRM & Marketing automation (HubSpot)

Tools

HubSpot

Job description

The Joblogic Story

Established in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform. We are a global business with offices in the UK , Pakistan , and Vietnam. Since our management buy-out in 2013, we have grown from ~£500K ARR to ~£35M+ ARR and expanded our team from 11 to 500+ people.

Recently, we secured a strategic growth investment from Vista Equity Partners — a global technology investor specialising in enterprise software. This investment includes over £100 million in new primary capital and will fuel our next phase of growth by accelerating our AI-first roadmap , expanding our platform into CAFM (Computer-Aided Facilities Management) capabilities, and supporting our expansion across Europe and beyond.

With Vista’s backing, we’re transforming from a successful UK business into a global scaling SaaS rocket ship, and we’d love for you to join us on our journey to £100M ARR across international markets.

Joblogic provides software to service contractors who install and maintain the built environment. Our platform helps businesses streamline operations, improve profitability, ensure compliance, and achieve rapid growth. With over 100,000 users across industries including HVAC, plumbing, electrical maintenance, facilities management, and building fabric maintenance, we are entering a new era of intelligent automation, predictive maintenance, and data-driven decision-making for service firms.

About the Role

Demand Generation sits at the heart ofJoblogic’scommercial growth strategy.As Demand Generation Lead, you’ll be responsible for turning marketing strategy into measurable pipeline by planning, orchestrating and continuously optimising integrated demand generation programmes across the full customer acquisition journey. Working alongside the Head of Demand Generation,you’llown the coordination and delivery of campaigns across multiple channels, collaborating with Brand, Product, Customer Marketing, Sales, SDRs,RevOpsand our Shared Delivery & Automation Studio to ensure every campaign delivers commercial impact.

This is not simply a campaign management role. We’relooking for someone who thinks commercially, enjoys solving problems, loves improving conversion rates and thrives on building repeatable growth engines.

You’llspend as much time analysing funnel performance,identifyingoptimisationopportunitiesand experimenting withnew approachesas you will launching campaigns.

Purpose of the Role:

To develop, coordinate and continuously improve integrated demand generation programmes that create measurable pipeline, improve conversion, maximise marketing efficiency and contribute directly to revenue growth.

Key Accountabilities

Demand Generation Strategy

• Support the Head of Demand Generation in developing and executingJoblogic’sdemand generation strategy across the full marketing funnel.
• Translate strategic priorities into integrated marketing programmes that generate qualified pipeline and measurable commercial outcomes.
• Balance long-term planning with agile campaign execution to ensure marketingremainsresponsive to changing business priorities.

Commercial Accountability

• Take ownership of the marketing contribution to qualified pipeline generation.
• Measure campaign success through commercial outcomes rather than activity metrics.
• Partner with Sales andRevOpsto understand where pipeline is created, where it leaks and where marketing can have the greatest commercial impact.
• Continuously improve marketing efficiency through data-driven decision making and experimentation.

Campaign Planning & Orchestration

• Plan,coordinateand deliver integrated demand generation campaigns across multiple channels including paid media, outbound, email, webinars, events, partnerships,contentand ABM.
• Develop clear campaign briefs, defineobjectivesand coordinate delivery through the Shared Delivery & Automation Studio.
• Ensure campaignsremainaligned to commercial priorities, delivered ontimeand measured effectively.
• Manage multiple concurrent programmes whilemaintainingexceptional attention to detail.

Account-Based Marketing (ABM)

• Own strategic account-based marketing programmes for enterprise accounts.
• Partner with Sales and SDRs to develop personalised, multi-channel engagement strategies across priority accounts.
• Coordinate messaging, outreach,contentand campaign activity that creates opportunities within named accounts.
• Continuously optimise ABM programmes using insight and performance data.

Funnel Optimisation & Conversion

• Own continuous optimisation of the marketing funnel.
• Identifyopportunities to improve conversion across every stage of the customer journey, from first interaction through to qualified pipeline.
• Work closely with the GTM Experience Manager to implement improvements across landing pages, workflows, automation, lead routing, nurturejourneysand campaign experiences.
• Champion a culture of continuous experimentation to improve marketing performance.

Product Launches & Go-to-Market

• Partner with Product Marketing and Product teams to support new product launches and AI capabilities.
• Coordinate integrated go-to-market campaigns that educate prospects, generatedemandand create pipeline.
• Ensure launches are commercially focused and supported by compelling messaging,contentand campaign assets.

Partner Marketing

• Develop and coordinate joint demand generation campaigns with technology partners, industryassociationsand strategic partners.
• Create integrated programmes that expand audience reach whilemaintaininga consistent customer experience.
• Measure the commercial contribution of partner marketing initiatives.

AI-Enabled Marketing

Leverage AI technologies to improve campaign planning,executionand optimisation.

Work alongsideJoblogic’sgrowing AI capabilities, including:

• AI Search Visibility (AirOps)
• Clay for prospect research and enrichment
• AISDR Agentsto improve marketing-to-sales engagement
• AI-assisted campaign planning and content production
• Marketing automation and intelligent workflows

Continuouslyidentifyopportunities to automate repetitive activities, improve marketingeffectivenessand enhance customer experiences through AI.

Remain informed about emerging AI capabilities and recommend opportunities that strengthenJoblogic’sgo-to-market strategy.

Reporting & Insight

• Build meaningful reporting that measures marketing performance through commercial impact.Analyse campaign,channeland funnel performance toidentifytrends,opportunitiesand areas for improvement.
• Develop actionable recommendations based on data rather than assumptions.
• Support attribution modelling and marketing performance reporting alongsideRevOps.

Cross-functional Leadership

Work closely with:

• Brand & Market Influence
• Customer Marketing
• Product
• Sales
• SDRs
• RevOps
• GTM Experience Manager
• Shared Delivery & Automation Studio

Build trusted relationships across the business and ensure marketing activityremainsaligned to wider commercial priorities.

Success Measures

Commercial

• Marketing Qualified Pipeline
• Pipeline Created
• Marketing Influenced Revenue
• Campaign ROI
• Marketing Efficiency Ratio (MER)
• Cost per Pipeline Opportunity

Funnel Performance

• MQL to SAL Conversion
• SAL to SQL Conversion
• Landing Page Conversion
• Email Performance
• Marketing Attribution
• Pipeline Velocity

Strategic

• ABM programme performance
• Product launch success
• Partner campaign contribution
• AI-enabled campaign adoption
• Experimentation programme maturity

Skills & Experience

Essential

• Experience delivering demand generation programmes within a B2B SaaS organisation.
• Strong commercial understanding of marketing’s role in revenue generation.
• Experience planning integrated multi-channel marketing campaigns.
• Knowledge of account-based marketing and full-funnel demand generation.
• Excellent campaign planning and project coordination skills.
• Strong analytical capability with experience interpreting marketing performance data.
• Experience working with CRM and marketing automation platforms such as HubSpot.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple priorities in a fast-paced environment.

Desirable

• Experience using AI within marketing workflows.
• Experience with Clay,AirOpsor similar AI-powered GTM tools.
• Knowledge of outbound marketing and SDR collaboration.
• Event marketing experience.
• SaaS or Field Service Management experience.
• Experience working within high-growth technology businesses.

Personal Attributes

• We’relooking for someone who is naturally curious about growth and enjoys finding better ways to generate demand.
• You’llbe commercially minded,analyticaland proactive, always looking beyond campaign delivery to understand how marketing contributes to business performance.
• You’llenjoy experimenting, testing ideas and learning quickly from results.
• You’rehighly organised,collaborativeand comfortable working across multiple teams, bringing people together to deliver exceptional marketing programmes.
• Most importantly,you’llthrive in an environment where strategy, technology and AI combine to create measurable commercial growth.

How We Work

• Our Growth team combines strategic thinking, specialistexpertiseand AI-powered execution to deliver measurable commercial outcomes.
• You’llwork across multiple disciplines, partnering with specialists in Brand, Customer Marketing, GTM Experience, Product,SalesandRevOpsto deliver integrated growth programmes.
• We believe great marketers combine creativity with commercial thinking, curiosity with discipline, and technology with human insight.
• AI is embedded into how we work, helping us move faster, make betterdecisionsand automate repetitive tasks so our people can focus on strategy,creativityand growth.

What Success Looks Like After 12 Months

• Demand generation is generating predictable, measurable pipeline across every major acquisition channel.
• Campaigns are fully integrated across Brand, Product, Customer Marketing, Sales and SDRs.
• Conversion rates have improved across key stages of the marketing funnel through continuous experimentation.
• AI capabilities are embedded into campaign planning,optimisationand reporting, improving both efficiency and effectiveness.
• Enterprise ABM programmes are consistently creating high-value opportunities.
• Marketing is recognised as a strategic commercial function that contributes directly to pipeline growth, marketingefficiencyand revenue.