Demand Generation Executive

NG Bailey; Leeds; Hybrid; GBP 19,000 - 32,000; Full time

Benefits offered by this job

25 Days Holiday + Bank Holidays with a

Pension with up to 8% employer contrib

Private Medical Insurance

Life Assurance

Employee Assistance Program

Job summary

NG Bailey is seeking a Demand Generation Executive in Leeds with hybrid flexibility for London. This role focuses on creating engaging content, delivering campaigns, and supporting business growth across Defence, Critical Infrastructure, and Network Services sectors.

You’ll collaborate with Sales, Product and stakeholders to raise market awareness, generate opportunities, and engage customers, driving lead generation and pipeline growth.

Qualifications

• Strong written communication and ability to create engaging content.
• Experience with marketing campaigns, demand generation or lead generation.
• Excellent organisational skills and attention to detail.
• Proficient with Microsoft 365 (PowerPoint, Word, Excel, Teams).
• Able to manage multiple priorities and meet deadlines.
• Degree in Marketing or related field is desirable.

Responsibilities

• Support delivery of marketing campaigns and demand generation initiatives across target markets.
• Create high-quality content including presentations, case studies, capability statements, and assets.
• Manage and schedule digital content across LinkedIn, email, and websites.
• Work with sales teams to support account priorities and engagement activities.
• Coordinate campaign follow-up to capture and progress leads.
• Monitor campaign performance and provide engagement insights.
• Develop customer-focused messaging translating technical solutions to business value.
• Support planning and delivery of events and exhibitions.
• Conduct market and competitor research to identify growth opportunities.

Skills

Content creation

Campaign coordination

Lead generation

Organisational skills

Microsoft 365

Multitasking

Proactive mindset

Education

Degree in Marketing/Business/Communications (Desirable)

Tools

CRM systems

Email marketing platforms

Analytics tools

Campaign management software

Job description

Leeds (with flexibility for London / hybrid working)

Permanent

Salary up to £32k depending on experience + benefits

Summary

Are you a proactive marketing professional with a passion for creating engaging content, running impactful campaigns and supporting business growth? We're looking for a Demand Generation Executive to join our growing IT Services business. Working closely with Sales, Product and key stakeholders, you'll play an important role in raising market awareness, engaging customers and generating opportunities across priority sectors including Defence, Critical Infrastructure and Network Services. This is an exciting opportunity for someone who enjoys combining creativity with commercial thinking, helping to deliver campaigns that support customer engagement, lead generation and business growth.

Some of the key deliverables in this role will include:

• Supporting the delivery of marketing campaigns and demand generation initiatives across key target markets
• Creating high-quality content including presentations, case studies, capability statements, campaign assets and customer-facing materials
• Managing and scheduling digital content across channels including LinkedIn, email and website platforms
• Working closely with sales teams to support account priorities, growth campaigns and customer engagement activities
• Coordinating campaign follow-up activity to ensure enquiries and leads are effectively captured and progressed
• Monitoring campaign performance and providing insights on engagement, enquiries, conversions and website activity
• Developing compelling customer-focused messaging that translates technical solutions into clear business value
• Supporting the planning and delivery of events, exhibitions and customer engagement activities
• Conducting market, customer and competitor research to identify trends, opportunities and areas for growth

What we're looking for

We're looking for someone who is organised, creative and commercially aware, with a genuine interest in how marketing can support business development and revenue growth.

Essential Skills & Experience

• Strong written communication skills with the ability to create professional, engaging and customer-focused content
• Experience or knowledge of marketing, campaign coordination, lead generation or sales support activities
• Excellent organisational skills and attention to detail
• Comfortable using Microsoft 365 applications including PowerPoint, Word, Excel and Teams
• Ability to manage multiple priorities and deliver to deadlines
• A proactive mindset with a willingness to learn, develop and contribute new ideas

Desirable

• Degree in Marketing, Business, Communications or a related discipline
• Experience within a demand generation, marketing, sales support or bid environment
• Familiarity with CRM systems, email marketing platforms, analytics tools or campaign management software
• Interest in B2B marketing, customer engagement, sales enablement or business development

Why Join Us?

This is an opportunity to develop your career in a role that combines marketing, demand generation and sales enablement, giving you direct visibility of how your work contributes to customer engagement, pipeline growth and business success. You'll work alongside experienced commercial and technical professionals, gain exposure to strategic growth initiatives and play a key role in supporting the continued expansion of our IT Services business.

Benefits

We're always evolving our benefits to ensure we're attracting and retaining great people. Some of what you can expect includes:

• 25 Days Holiday + Bank Holidays with an option to buy/sell days
• Pension with a leading provider and up to 8% employer contribution
• Personal Wellbeing and Volunteer Days
• Private Medical Insurance
• Life Assurance
• Free 24/7 365 Employee Assistance Program to support mental health and well-being (including counselling sessions and legal advice)
• Flexible benefits to choose from inc: Dental Insurance, Gym Membership, Travel Insurance, Tax Free Bikes

Next Steps

As a business, we’re on a journey to build on our culture where everyone is included, treated fairly and with respect. This starts with recruitment and how we bring people into the organisation.

We’ll do our best to outline the recruitment process to you ahead of time with plenty of notice. If you require any accommodations to participate in the application or interview process, please let us know and we will work with you to ensure your needs are met.

We are a Disability Confident Employer and awarded Gold Standard in the Armed Forces Covenant.

About Us

We are one of the leading independent engineering and services businesses in the UK. Founded in 1921, with a turnover of £500m and 3000 employees, we are proud of our history of developing great people through our investment in training.

Working across a variety of sectors within the building and infrastructure industry, our innovative, responsible and forward-thinking approach allows us to work on fantastic ground-breaking projects, providing solutions using the latest tools and technologies.

Progression is something we value, and we will make sure that when you join us you have a clearly defined development path, supported by regular reviews, training and ongoing support to enable you to be the best you can be.