Senior Demand Generation Executive

Sharp UK; Birmingham; On-site; GBP 55,000 - 75,000; Full time

Job summary

Sharp UK is seeking a Senior Demand Generation Executive to drive outbound, nurture and sales enablement activity. You’ll be a HubSpot expert, designing smart workflows and high-performing campaigns that align with business goals and broader priorities.

You’ll partner with New Business and Marketing teams to generate high-quality leads, shape demand plans, and deliver measurable revenue impact through data-driven experimentation and omni-channel tactics.

Qualifications

• 5+ years in B2B marketing with emphasis on demand generation and sales enablement.
• Advanced HubSpot CRM and marketing automation expertise.
• Strong knowledge of digital marketing trends, omni-channel planning, customer journeys, segmentation and lead nurturing strategies.

Responsibilities

• Build and execute strategic demand generation plans aligned to objectives and pipeline targets.
• Design and deliver outbound, nurture and omni-channel campaigns in HubSpot guiding prospects through the journey.
• Collaborate with Marketing to ensure messaging consistency across nurture streams and touchpoints.
• Create and maintain sales enablement content to help New Business convert opportunities.
• Act as HubSpot authority: manage workflows, lead scoring, segmentation and dashboards.
• Report on campaign effectiveness and insights to improve outcomes.
• Own end-to-end delivery of major demand initiatives coordinating channels and stakeholders.
• Align marketing activity with pipeline goals and business priorities.
• Enhance marketing systems and lead management processes.

Skills

Demand generation

Sales enablement

Omni-channel campaigns

Campaign design

Data-driven

Lead nurturing

Lead scoring

Dashboards

Education

Professional marketing qualification

Tools

HubSpot

Job description

We're looking for a results-driven Senior Demand Generation Executive to supercharge our outbound, nurture and sales enablement activity.

You'll be a HubSpot expert, designing smart workflows, building high-performing campaigns, Reporting into the Head of Demand Generation and partnering closely with our New Business and Marketing teams to generate more high-quality leads. You'll also play a key role in shaping strategic demand plans that align directly to business goals and broader business priorities.

If you love blending creativity with data, enjoy experimenting with new tactics, and want to make a visible impact on revenue, this is the perfect opportunity.

What You'll Be Doing

• Build and execute strategic demand generation plans that map directly to business objectives, pipeline targets and priority segments.
• Design and deliver targeted outbound, nurture and omni-channel campaigns in HubSpot that guide prospects through the customer journey and accelerate lead generation.
• Collaborate closely with the wider Marketing team to ensure consistent, aligned and high-quality messaging across all nurture streams and campaign touchpoints.
• Create and maintain powerful sales enablement content that helps our New Business team convert opportunities efficiently.
• Act as an internal HubSpot authority, managing workflows, lead scoring, segmentation and dashboards for optimal performance.
• Report regularly on campaign effectiveness, engagement and conversion metrics, sharing insights and recommendations to continuously improve outcomes.
• Own the end-to-end delivery of major demand initiatives, coordinating channels, content and stakeholders to ensure campaigns land on time and meet their commercial objectives.
• Work with the Head of Demand Generation and New Business teams to align marketing activity to pipeline goals and upcoming business priorities.
• Enhance our marketing systems and lead management processes, contributing to ongoing optimisation.
• Build strong internal relationships, ensuring your work supports and elevates broader strategic aims across the business.

What You'll Bring

• 5+ years' B2B marketing experience, with a strong focus on demand generation and sales enablement.
• Advanced HubSpot CRM and marketing automation expertise, you know how to get the best out of the platform.
• Strong knowledge of digital marketing trends, omni-channel campaign planning, customer journeys, segmentation and lead nurturing strategies.
• A track record of delivering measurable results through outbound and nurture campaigns.
• Excellent communication and collaboration skills, you influence, not just execute.
• A commercial mindset with a passion for data, experimentation and continuous improvement.
• Self-driven, organised and able to manage multiple projects at pace.
• A professional marketing qualification is a plus.
• A proactive, flexible approach to work in a fast-evolving environment.

Why You'll Love Working Here

You'll be joining a passionate, supportive team where your ideas matter and your impact is visible. We encourage initiative, value creativity, and give you the ownership needed to drive meaningful results.

If you're excited by the idea of shaping strategy, delivering integrated campaigns and owning demand generation activity end-to-end, we want to hear from you.