Demand Generation Lead — Growth & ROI

Morson Group; Salford; On-site; GBP 55,000 - 75,000; Full time

Job summary

Morson Group is seeking a Demand Generation Manager to own inbound lead generation across the group and turn marketing activity into measurable commercial results. This hands-on role covers paid media, marketing automation, email, lead generation and performance reporting across Edge, Praxis and Vital, plus candidate acquisition through morson.com.

You will drive two outcomes that matter: quality leads and proven ROI, while shaping group demand generation and building a data-led marketing

Qualifications

• Proven experience owning a demand generation or paid media budget with measurable impact.
• Strong hands-on experience with Google Ads, LinkedIn, and Meta.
• Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce).
• Solid understanding of attribution, conversion tracking and analytics (GA4, UTMs).
• Ability to connect marketing activity and spend to leads, pipeline and ROI.
• Excellent email marketing experience including automated workflows and nurturing journeys.
• Commercial mindset with data-driven decision making.

Responsibilities

• Own and optimise paid media activity across Google, LinkedIn, Meta, display and retargeting.
• Lead candidate acquisition channel through the company site, with focus on improving conversions and ROAS.
• Build and optimise marketing automation, lead scoring, and lead-routing journeys.
• Own Group email marketing including campaigns, automated workflows and lifecycle journeys.
• Manage audience lists, consent and deliverability with governance.
• Develop attribution models to understand cost per lead and cost per application.
• Monitor campaign performance and reallocate budget to strongest performers.
• Collaborate with SEO and Digital Marketing to set conversion targets and improve customer journeys.
• Develop reporting showing channel performance, revenue contribution and ROI to senior leadership.
• Identify opportunities to improve campaigns, conversion rates and overall demand generation.

Skills

Demand generation

Paid media

Marketing automation

Analytics

Attribution

GA4

Email marketing

CRM platforms

Tools

HubSpot

Marketo

Salesforce

Job description

Morson Group is seeking a Demand Generation Manager to own inbound lead generation across the group and turn marketing activity into measurable commercial results. This hands-on role covers paid media, marketing automation, email, lead generation and performance reporting across Edge, Praxis and Vital, plus candidate acquisition through morson.com.

You will drive two outcomes that matter: quality leads and proven ROI, while shaping group demand generation and building a data-led marketing