Demand Generation Manager

Morson Group; Salford; On-site; GBP 55,000 - 75,000; Full time

Job summary

Morson Group is seeking a Demand Generation Manager to own inbound lead generation across the group and turn marketing activity into measurable commercial results. This hands-on role covers paid media, marketing automation, email, lead generation and performance reporting across Edge, Praxis and Vital, plus candidate acquisition through morson.com.

You will drive two outcomes that matter: quality leads and proven ROI, while shaping group demand generation and building a data-led marketing

Qualifications

• Proven experience owning a demand generation or paid media budget with measurable impact.
• Strong hands-on experience with Google Ads, LinkedIn, and Meta.
• Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce).
• Solid understanding of attribution, conversion tracking and analytics (GA4, UTMs).
• Ability to connect marketing activity and spend to leads, pipeline and ROI.
• Excellent email marketing experience including automated workflows and nurturing journeys.
• Commercial mindset with data-driven decision making.

Responsibilities

• Own and optimise paid media activity across Google, LinkedIn, Meta, display and retargeting.
• Lead candidate acquisition channel through the company site, with focus on improving conversions and ROAS.
• Build and optimise marketing automation, lead scoring, and lead-routing journeys.
• Own Group email marketing including campaigns, automated workflows and lifecycle journeys.
• Manage audience lists, consent and deliverability with governance.
• Develop attribution models to understand cost per lead and cost per application.
• Monitor campaign performance and reallocate budget to strongest performers.
• Collaborate with SEO and Digital Marketing to set conversion targets and improve customer journeys.
• Develop reporting showing channel performance, revenue contribution and ROI to senior leadership.
• Identify opportunities to improve campaigns, conversion rates and overall demand generation.

Skills

Demand generation

Paid media

Marketing automation

Analytics

Attribution

GA4

Email marketing

CRM platforms

Tools

HubSpot

Marketo

Salesforce

Job description

We were founded back in 1969 and have grown from very humble beginnings to a £1.3b global technical recruitment specialist organisation. With over 30 offices UK wide, office in Canada, USA, Australia and Europe, we are the UK's leading technical recruitment agency and the 3rd largest globally. Morson Group consists of multiple specialist practices that offer complex talent solution needs across Engineering and Technology. Ranking nationally as one of the Best Big Companies™ to work for, whilst being recognised for excelling in the area of Learning and Development, it has never been a better time to explore career opportunities at Morson Group.

The Opportunity

We’re looking for a Demand Generation Manager to take ownership of inbound lead generation across Morson Group and help turn marketing activity into measurable commercial results.

This is a hands-on role with real ownership across paid media, marketing automation, email, lead generation and performance reporting, working across three key business areas - Edge, Praxis and Vital - as well as supporting candidate acquisition through morson.com.

You’ll be responsible for driving the two things that matter most: generating quality leads and proving the return on marketing investment.

It’s also an opportunity to help shape and develop the Group’s demand generation and performance capability as we continue to build a more data-led approach to marketing.

Where you’ll sit

You’ll join our central Demand & Performance team, reporting directly to the Group Marketing Director and working closely with SEO and our embedded SBU marketing teams.

You’ll have the opportunity to influence how we approach demand generation across the Group, with genuine scope to improve our approach to attribution, analytics, campaign optimisation and marketing performance.

What you’ll be doing

• Own and optimise paid media activity across Google, LinkedIn, Meta, display and retargeting, managing spend across key Group channels.
• Lead the candidate acquisition channel through morson.com, with a focus on improving conversion and return on spend.
• Build and optimise marketing automation, lead scoring and lead-routing journeys to ensure enquiries reach the right sales or resourcing teams.
• Own Group email marketing, including campaigns, automated workflows and lifecycle nurture journeys across both client and candidate audiences.
• Manage audience lists, consent and deliverability, ensuring email activity is both effective and well governed.
• Develop a clear attribution model that allows us to understand cost per lead, cost per application and the wider contribution of marketing to pipeline.
• Monitor campaign and channel performance, continually reallocating budget towards the activity delivering the strongest returns.
• Work with SEO and Digital Marketing colleagues to set conversion targets and improve performance across the customer journey.
• Develop clear, commercially focused reporting that demonstrates channel performance, revenue contribution and ROI to senior leadership.
• Use data and insight to identify opportunities to improve campaigns, conversion rates and overall demand generation performance.

What we’re looking for

• Proven experience owning and managing a demand generation, performance marketing or paid media budget, with measurable results to demonstrate your impact.
• Strong hands-on experience across platforms such as Google Ads, LinkedIn and Meta.
• Experience working with a marketing automation or CRM platform such as HubSpot, Marketo, Salesforce or similar.
• A good understanding of attribution, conversion tracking and analytics, including GA4, UTM governance and campaign measurement.
• The ability to connect marketing activity and spend to leads, pipeline, revenue and ROI.
• Strong email marketing experience, including campaign management, automated workflows and lifecycle/nurture journeys.
• A commercially minded approach, with the confidence to challenge performance, optimise spend and make decisions based on data.
• Comfortable working across multiple stakeholders and business areas in a fast-paced environment.

Why this role?

This is a great opportunity for someone who wants real ownership and visibility over demand generation rather than simply managing individual campaigns.

You’ll have the scope to influence how Morson Group generates, nurtures and converts demand, while helping build the measurement and reporting capability that will shape our future marketing strategy.