Senior Data‑Led Acquisition & Journey Architect

HW Interim Solutions; England; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid working

Strategic transformation project

Job summary

HW Interim Solutions is partnering with a leading financial services business to appoint a Senior Customer Acquisition & Journey Lead. You will design and implement an end‑to‑end, data‑led customer acquisition journey and optimised conversion path across web, telephony, live chat, social channels and email.

The role focuses on scalable, automation‑driven engagement combined with human interaction to improve response times, lead quality and commercial outcomes.

Qualifications

• Significant experience designing and implementing high‑volume customer acquisition and conversion journeys.
• Strong track record of improving lead conversion, response times and customer engagement.
• Experience across omnichannel customer journeys, combining digital platforms with human‑led interactions.
• Strong understanding of AI, automation, personalisation and tech-enabled acquisition.
• Experience within financial services, ideally wealth management or regulated environments.

Responsibilities

• Design end‑to‑end customer acquisition journey across enquiry to conversion.
• Establish omnichannel acquisition model across web, telephone, live chat, social and email.
• Identify opportunities to leverage AI, automation and personalisation to improve engagement.
• Develop intelligent lead‑management, segmentation and routing processes.
• Collaborate across commercial, technology and operations to integrate journeys.
• Establish funnel metrics: lead quality, conversion and CAC.
• Drive continuous improvement through data and test‑and‑learn.

Skills

Customer acquisition

Journey design

Omnichannel

AI & automation

Stakeholder mgmt

Financial services

Job description

HW Interim Solutions is partnering with a leading financial services business to appoint a Senior Customer Acquisition & Journey Lead. You will design and implement an end‑to‑end, data‑led customer acquisition journey and optimised conversion path across web, telephony, live chat, social channels and email.

The role focuses on scalable, automation‑driven engagement combined with human interaction to improve response times, lead quality and commercial outcomes.