Senior Data Analyst (B2B Sales)

Twinkl Ltd.; Sheffield; Hybrid; GBP 63,000 - 77,000; Full time

Benefits offered by this job

33 days annual leave

Remote & Hybrid options

Health & wellbeing benefits

Pension scheme

Learning & Development

Me Day

Charity day

Twinkl Subscription

Job summary

Twinkl Ltd. is seeking a Senior Data Analyst in the UK to drive data-informed growth across the B2B area. You will work with cross-functional teams to understand objectives, analyze user behavior, and identify opportunities to improve funnel performance.

Role requires proficiency in SQL and BigQuery, plus data visualization tools (Looker Studio/Tableau). Hybrid/remote work within the UK is available, with a core focus on delivering impactful insights and measurable outcomes.

Qualifications

• Extensive experience in a data/analytics role, preferably in eCommerce/subscription.
• Proven ability to query raw data from analytics platforms (GA4/Adobe) and deliver insights.

Responsibilities

• Build relationships with Product, Growth and cross-functional teams to translate objectives into analytical focus areas.
• Deliver deep insights and clear recommendations to shape area strategy and growth.
• Identify and monitor KPIs; improve them via data-driven experimentation and optimisation.
• Collaborate with Product Managers to conceptualise, prioritise, test, and launch data-informed features.
• Analyse A/B and multivariate tests to measure impact on acquisition, engagement, and retention.
• Support digital analytics tracking by gathering requirements and QA.
• Collaborate with Data Engineering to ensure data quality and collection processes.
• Troubleshoot tracking issues and escalate complex problems to specialists.
• Stay current with developments in GCP and analytics trends.

Skills

Data analytics

Stakeholder communication

Experimentation principles

Time management

Tools

SQL

BigQuery

Looker Studio

Tableau

Python

Job description

"

Salary: Up to £70,000
Location: Sheffield HQ / Hybrid / Remote (Must be UK Based)
Twinkl is on an exciting journey to redefine how we serve our global teaching community through data. We're building a world-class data function to power the next generation of our data platform, with modern tools and practices at our core. Introducing new tools and concepts and elevating the business to a higher standard of Data Literacy.
As a Senior Data Analyst with a track record of using data to improve growth and funnel strategies, you will be a pivotal part of our dynamic Team of 20+ data professionals, helping to unlock the full potential of our extensive datasets.
As a Senior Data Analyst, you will play a fundamental role in supporting an area's strategy through data-driven insights. You will collaborate closely with the B2B team to understand their objectives, analyse user behaviour, and identify opportunities for improvement. Your expertise in data analytics and insight delivery will enable you to uncover user frictions, hidden patterns, measure performance and make meaningful recommendations.

What will you be doing?

• Build strong relationships with Product, Growth and cross-functional teams to understand business objectives and translate them into actionable analytical focus areas
• Deliver deep insights and clear recommendations that shape the area strategy and drive innovation, growth, and customer value
• Identify and monitor key performance indicators (KPIs), developing strategies to improve them through data-driven experimentation and optimisation
• Partner with Product Managers and Business Area Leads to conceptualise, prioritise, test, and launch new products and features based on data insights
• Analyse A/B and multivariate tests to measure the impact of new features, content, and campaigns on user acquisition, engagement, and retention
• Support digital analytics tracking by gathering requirements, raising implementation requests, and performing debugging and QA
• Collaborate with Data Engineering teams to ensure data quality, define data requirements, and improve data collection processes
• Independently troubleshoot tracking issues and elevate complex problems to technical specialists when needed
• Stay current with developments in GCP, analytics tools, and trends in digital product and subscription businesses

What do we need from you?

• Has extensive experience in a data or analytics role, ideally within an eCommerce or subscription-based business
• Demonstrates a proven track record of analysing user behaviour by querying raw data from analytics platforms (e.g. GA4, Adobe Analytics) and delivering insights that drive measurable business outcomes in a fast-paced environment
• Proficient in SQL and BigQuery, with experience using data visualisation tools (we use Looker Studio and Tableau); Python is a plus but not essential
• Deep understanding of key eCommerce and subscription metrics such as Sessions, Bounce Rate, Conversion Rate, Retention, Churn, LTV, and ARPU
• Strategic thinker with a strong grasp of experimentation principles, including A/B testing and experimental design methodologies
• Excellent prioritisation and time management skills; comfortable working to deadlines and managing multiple tasks
• Confident communicator who can present complex data and insights clearly to a range of stakeholders, including the Executive Team

What’s in it for you?

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
• Flexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best
• 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave
• An additional day of annual leave, a Me Day, to take time for yourself
• Charity day to volunteer and support a registered charity of your choice
• Westfield Health (including Health Club discount and Westfield Rewards discount and cashback)
• Learning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business
• 4 x annual salary death in service life assurance
• Enhanced pension after long service
• Enhanced parental and adoption leave after long service
• Quarterly awards designed to reward and recognise our wonderful Twinkl employees
• Seasonal events for all UK employees so you can catch up with your new colleagues in person
• Twinkl Subscription

At Twinkl, we encourage diversity, and our doors are open to everyone. We're committed to creating an inclusive workplace for all. If you need any adjustments during the application process to showcase your abilities, please let us know. We're here to support you on your journey.

"