SLT Segment Manager

Twinkl Educational Publishing; Sheffield; On-site; GBP 28,800 - 35,200; Full time

Job summary

Twinkl Educational Publishing in the UK is seeking an SLT Segment Manager to shape how school leaders interact with Twinkl. You’ll drive the end-to-end marketing strategy for the Senior Leadership Team audience and connect school leaders with resources they need.

Join a fast-paced EdTech leader and build a community of headteachers and trust leaders through value-first engagement and thought leadership, collaborating with Sales, Product and Creative teams.

Qualifications

• 5+ years in marketing, ideally B2C and B2B in Education or EdTech.
• Storytelling skills to craft narratives for senior education audiences.
• Data-informed approach to optimize performance while maintaining creativity.
• Proactive ownership of projects and ability to drive change.
• Experience collaborating with Sales, Product and Creative teams.

Responsibilities

• Own the end-to-end marketing strategy for the SLT audience, from insights to campaigns.
• Develop bold, insight-led campaigns that position Twinkl as a trusted partner for senior education leaders.
• Build a vibrant network of headteachers and trust leaders through value-first engagement and thought leadership.
• Collaborate with Sales, Product, and Creative to deliver integrated solutions for school leaders.
• Experiment with new channels and emerging tech, including AI, to drive scalable growth.

Skills

Marketing strategy

Storytelling

Data-driven

Growth mindset

Cross-functional collaboration

Job description

The Mission

Are you a strategic, creative marketer with a passion for education? We are looking for an SLT Segment Manager to help us shape how school leaders interact with Twinkl. You’ll be the engine behind our strategy for the Senior Leadership Team (SLT) audience—connecting school leaders with the resources they need to succeed and helping Twinkl continue to thrive as an EdTech leader.

Location: UK

Annual Salary: Starting at £32,000

Hours of work: 37.5 per week

Contract: Permanent

Line Manager: Sarah Hillier

Recruiter: Claire Bonnett

Your Impact

You won't just be running campaigns; you’ll be building a community. You will:

• Drive Growth: Own the end-to-end marketing strategy, from customer insight to campaign execution, boosting both individual subscriptions and whole-school conversions.
• Shape the Narrative: Develop bold, insight-led campaigns that cut through the noise and position Twinkl as the trusted partner for senior education leaders.
• Build Community: Cultivate a vibrant network of headteachers and trust leaders through value-first engagement and thought leadership.
• Collaborate: Work closely with Sales, Product, and Creative teams to create solutions that solve real problems for school leaders.
• Innovate: Experiment with new channels, formats, and emerging tech (including AI) to drive scalable growth.

What You’ll Bring

• Experience: 5+ years in marketing (ideally B2C and B2B) with a background in Education or EdTech.
• Storytelling: Strong communication skills and the ability to craft narratives that resonate with senior education audiences.
• Data & Creativity: A growth mindset—comfortable using data to optimize performance while pushing creative boundaries.
• Action-Oriented: A proactive approach and the initiative to take ownership of projects and drive change.

Why Join Twinkl?

• Shape the Future: Have a direct impact on the Twinkl brand within the B2B market.
• Growth: Work in a fast-paced, ambitious environment with ample opportunities for development and progression.
• Culture: Join a collaborative, supportive team that values innovation and fun.

What Makes Twinkl a Great Place to Be

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme.
• Seasonal events.
• Referral scheme.
• Cervical and Prostate screening.
• Company sick pay after 3 months of service.
• After probation - cycle-to-work scheme.
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.