SLT Segment Manager

Twinkl Ltd.; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Flexible working policy with work-from

Twinkl subscriptions

Career development opportunities

Inclusive culture and employee network

Job summary

Twinkl Ltd. is seeking an SLT Segment Manager who will shape how school leaders interact with Twinkl, driving growth from insights to campaign execution.

You’ll build a community of headteachers and trust leaders, collaborating with Sales, Product and Creative teams to deliver value-driven solutions for senior education audiences.

Qualifications

• 5+ years in marketing with B2C and B2B experience, preferably in Education or EdTech.
• Strong storytelling and ability to craft narratives for senior education audiences.
• Data-informed creativity; optimize performance while pushing creative boundaries.
• Proactive, ownership-driven approach to projects and change.

Responsibilities

• Own end-to-end marketing strategy for the SLT audience, driving growth.
• Develop bold, insight-led campaigns that position Twinkl as a trusted partner.
• Build a community of headteachers and trust leaders through value-first engagement.
• Collaborate with Sales, Product and Creative teams to solve problems for school leaders.
• Experiment with new channels and emerging tech (including AI) to scale growth.

Skills

Strategic marketing

Storytelling

Data-driven

Collaborative

Growth mindset

Job description

Are you a strategic, creative marketer with a passion for education? We are looking for an SLT Segment Manager to help us shape how school leaders interact with Twinkl.You’ll be the engine behind our strategy for the Senior Leadership Team (SLT) audience—connecting school leaders with the resources they need to succeed and helping Twinkl continue to thrive as an EdTech leader.

Your Impact

You won't just be running campaigns; you’ll be building a community. You will:

Drive Growth: Own the end-to-end marketing strategy, from customer insight to campaign execution, boosting both individual subscriptions and whole-school conversions.

Shape the Narrative:Develop bold, insight-led campaigns that cut through the noise and position Twinkl as the trusted partner for senior education leaders.

Build Community: Cultivate a vibrant network of headteachers and trust leaders through value-first engagement and thought leadership.

Collaborate: Work closely with Sales, Product, and Creative teams to create solutions that solve real problems for school leaders.

Innovate: Experiment with new channels, formats, and emerging tech (including AI) to drive scalable growth.

What You’ll Bring

Experience: 5+ years in marketing (ideally B2C and B2B) with a background in Education or EdTech.

Storytelling: Strong communication skills and the ability to craft narratives that resonate with senior education audiences.

Data & Creativity: A growth mindset—comfortable using data to optimize performance while pushing creative boundaries.

Action-Oriented: A proactive approach and the initiative to take ownership of projects and drive change.

Our Recruitment Process:

Apply with cover letter and CV > Video call with recruiter > Online interview > Presentation Task > Follow-up interview with presentation

Why Join Twinkl?

Shape the Future: Have a direct impact on the Twinkl brand within the B2B market.

Growth: Work in a fast-paced, ambitious environment with ample opportunities for development and progression.

Culture: Join a collaborative, supportive team that values innovation and fun

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave