Senior Data Analyst

Getlink; Folkestone; On-site; GBP 65,000 - 90,000; Full time

Job summary

Getlink is seeking a Senior Data Analyst to lead CRM data strategy and governance across the organisation. You will work with Commercial, Marketing and IT to maximise CRM value and drive analytics maturity.

The role requires strong Salesforce expertise, advanced SQL and Power BI skills, plus experience in data governance and stakeholder management. UK-based applicants preferred with remote options unlikely.

Qualifications

• Significant experience in CRM data management, analytics and governance.
• Extensive experience of CRM platforms, including Salesforce.
• Advanced SQL skills with large datasets.
• Experience creating dashboards with Power BI or similar.
• Proven project management across multiple priorities.
• Strong GDPR, data protection and governance knowledge.
• Excellent analytical and decision-making abilities.
• Strong stakeholder communication and translation of data into business insight.
• Fluent written and spoken English.

Responsibilities

• Develop and implement CRM data strategies aligned with business goals.
• Lead data governance, accuracy, quality and compliance processes.
• Advise on Salesforce data architecture, admin and governance.
• Manage integrations across CRM and other systems, including reporting.
• Produce insights to drive customer engagement, marketing effectiveness and commercial performance.
• Collaborate with internal and external partners to enhance CRM analytics capabilities.
• Lead GDPR and data governance activities, ensuring compliance.
• Support future data capabilities including AI and predictive analytics.
• Coach the CRM Data Executive and build high performance teams.

Skills

CRM data management

Salesforce

SQL

Power BI

Project management

GDPR & data governance

Analytical thinking

Stakeholder management

English communication

Education

Data Analytics degree or related

Tools

Salesforce CRM

Salesforce Marketing Cloud

Python

Power BI

Job description

The Senior Data Analyst is responsible for leading the strategy, governance and optimisation of customer data within the CRM function. The role ensures the integrity, accuracy and effective use of customer data to support customer engagement, sales performance and business decision-making. Working closely with Commercial, Marketing and IT teams, the postholder will drive data-led improvements, maximise the value of CRM systems and support the development of advanced analytics capabilities across the organisation.

• Develop and implement CRM data strategies aligned with business objectives and customer engagement goals.

• Lead data governance activities, ensuring data accuracy, quality standards, validation processes and compliance requirements are maintained.

• Act as the subject matter expert for CRM data and Salesforce, providing leadership on system administration, optimisation and governance.

• Manage and enhance customer data integrations across CRM and wider business systems, including data architecture, automation and reporting solutions.

• Produce analysis, reporting and insights to support customer engagement, marketing effectiveness, commercial performance and strategic decision-making.

• Collaborate with internal stakeholders and external partners to develop CRM and analytics capabilities and promote best practice in data management.

• Lead GDPR, data protection and data governance activities, ensuring compliance with regulatory requirements and organisational policies.

• Support the development of future data capabilities, including AI, predictive analytics and enhanced customer insight initiatives.

• Manage, coach and support the CRM Data Executive, fostering capability development and high performance.

Qualifications and Experience

Essential

• Significant experience in CRM data management, analytics and data governance.

• Extensive experience of CRM platforms, including Salesforce and Salesforce Marketing Cloud or equivalent systems.

• Advanced SQL skills with experience of working with large and complex datasets.

• Experience of developing dashboards and reporting using Power BI or similar business intelligence tools.

• Demonstrable project management experience with the ability to manage multiple priorities and stakeholders.

• Strong understanding of GDPR, data protection legislation and data governance principles.

• Excellent analytical, problem-solving and decision-making skills.

• Strong communication and stakeholder management skills with the ability to translate technical information into business-focused recommendations.

• Excellent written and verbal communication skills in English.

Desirable

• Degree or professional qualification in Data Analytics, Technology, Computer Science, Business Intelligence or a related field.

• Salesforce Data Architecture & Management certification or equivalent.

• Experience using Python for data analysis, automation or process improvement.

• Knowledge of AI and machine learning applications within CRM and customer analytics.

• Experience within customer-focused B2B or B2C environments.

• French language skills

Person Specification

• Strong understanding of CRM data management, data architecture and customer analytics.

• Advanced SQL and reporting skills.

• Strong knowledge of Salesforce and CRM platforms.

• Sound understanding of data protection and governance requirements.

• Ability to interpret complex data and present clear, actionable insights.

• Strategic thinker with a data-driven approach.

• Strong leadership and coaching capability.

• Excellent collaboration and relationship-building skills.

• Highly organised with the ability to manage competing priorities.

• Proactive and self-motivated with strong attention to detail.

• Customer-focused with a commitment to continuous improvement.

• Ability to influence stakeholders at all levels of the organisation.

Please Note: From 1 January 2021, non-British and non-Irish nationals who do not already hold a UK immigration status will be required to obtain a visa in order to be able to work in the UK. Before applying for this role, please ensure that you are permitted to apply.
For further information, please visit the UK Visa and Immigration Website.

• Durée du contrat en mois / Contract duration in months (CDD/FTC, détachement/secondment, alternance/apprentice, intérim/seasonal):
• Type de contrat / Contract Type: CDI / Permanent