Senior Customer Marketing Manager

Deel; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Deel is seeking a Senior Customer Marketing Manager in London to lead customer advocacy and marketing initiatives. The successful candidate will engage with customers, develop advocacy programs, and drive improvements in customer experience. This role requires strong analytical and interpersonal skills and a passion for customer success.

Benefits

Provided computer equipment

Stock grant opportunities

Remote work flexibility

Qualifications

• Proven track record of building advocacy programs.
• 3+ years in a Customer marketing role.
• Strong analytical skills and ability to extract actionable insights.

Responsibilities

• Develop and manage customer advocacy programs.
• Monitor and analyze effectiveness of programs using metrics and KPIs.
• Establish deep relationships with enterprise customers.

Skills

Customer experience

Analytical skills

Interpersonal skills

Problem-solving

Written communication

Job description

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Senior Customer Marketing Manager, London

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Client:

Deel

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

a688fa225322

Job Views:

7

Posted:

17.06.2025

Expiry Date:

01.08.2025

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Job Description:

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily.

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

Sr. Customer Marketing Manager

As a key player on Customer Marketing, you'll be instrumental in narrating the impactful stories of how Deel helps 25,000+ customers -from small teams to Fortune 500 companies- hire, onboard, manage, and pay global teams with industry-leading speed, flexibility, and compliance.

Deel is seeking an experienced and dynamic marketer with a proven track record in Customer Marketing to launch and lead the entire customer reference program. In this role, you will engage directly with customers to understand their advocacy goals and align them with the right opportunities. Based on the Product Marketing team, you will collaborate extensively with Sales, Growth, Communications, Events, Customer Success, and other departments to drive initiatives forward.

About the role:

Develop and manage customer advocacy programs, including referral initiatives, testimonials, events, webinars, films, and case studies, to increase customer engagement, loyalty, retention, and ultimately, accelerate revenue growth within our strategic accounts

Own, nurture, manage, and share the customer advocacy pipeline

Prioritize and collaborate on top customer accounts for integrated joint marketing journeys by aligning with Sales, Product Marketing, Customer Marketing, C-Suite Marketing, PR and more

Synthesize insights to develop storytelling assets and a library of customer narratives that showcase customer success

Monitor and analyze the effectiveness of the programs, leveraging metrics and KPIs to optimize performance and drive continuous improvement

Establish deep relationships with Deel’s incredible enterprise customers, executives, and users

Partner with product management to provide feedback from customers to inform product development and enhancements.

Stay up to date with industry trends and emerging technologies to identify new opportunities for customer engagement and retention.

Partner with the Global Content team to identify and close content gaps with regard to customer-centric content across the customer journey

Support Sales teams by facilitating customer reference calls with existing advocates

Requirements:

Proven track record of building advocacy programs, 3+ years in a Customer marketing role, have a knack for writing impactful communications, and are fanatical about customer experience

The ideal candidate thrives on fostering relationships, leveraging data-driven insights, and contributing thought leadership to fuel merchant growth and engagement

Strong analytical skills, with the ability to analyze data sets and extract actionable insights.

Strong writing, interpersonal, and communication skills

An avid listener and curious about the customer, customer-obsessed

Good time-management skills and ability to multi-task

Critical-thinker and problem-solver

Strong hands-on attitude

Fluent English and other language skills are a plus

Collaborative team player with the ability to work cross-functionally and build relationships with stakeholders

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

Provided computer equipment tailored to your role

Stock grant opportunities dependent on your role, employment status and location

Additional perks and benefits based on your employment status and country

The flexibility of remote work, including WeWork access where available

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.