Senior Customer Marketing Manager

Optimizely; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An innovative company is on the lookout for a Senior Customer Marketing Manager to lead the strategy for compelling customer narratives. This role is pivotal in aligning customer stories with the company's strategic goals, requiring a candidate with a minimum of 5 years in customer or content marketing. The position involves collaborating with various teams, managing customer content, and ensuring its effectiveness across digital platforms. If you are a dynamic professional with excellent communication skills and a passion for storytelling, this opportunity is your chance to make a significant impact in a forward-thinking environment.

Qualifications

• 5+ years of experience in customer marketing or related fields.
• Proven ability to develop customer story strategies aligned with goals.

Responsibilities

• Develop and implement customer story strategy to resonate with target audience.
• Collaborate with teams to create impactful customer content.

Skills

Customer Marketing

Content Marketing

Communication Skills

Collaboration Skills

Attention to Detail

Digital Marketing Tools

Tools

Content Management Systems

Digital Marketing Tools

Job description

We are seeking an experienced and dynamic Senior Customer Marketing Manager to join our team. The ideal candidate will have a minimum of 5 years of experience in customer marketing and will be responsible for owning the strategy for creating compelling customer stories that align with our company's goals and big bets. This role requires excellent written and communication skills, the ability to pivot quickly, and strong attention to detail.

Job Responsibilities

1. Develop and Execute Customer Story Strategy: Create and implement a strategy for developing customer stories that resonate with our target audience and align with our company's strategic goals.
2. Content Production: Work closely with various teams, including Sales, Marketing, and Customer Success, to execute customer interviews and create written and video content.
3. Content Management: Own the digital display and sharing of customer content to ensure maximum impact. Manage how content is displayed on our website and across other digital platforms.
4. Identify Key Customers: Partner with the Customer Success team to identify the right customers for interviews based on core topics and themes we aim to capture.
5. Marketing Campaign Integration: Collaborate with the wider marketing team to incorporate customer stories into our marketing campaigns and website content.
6. Effectiveness Tracking and Goal Setting: Track and measure the effectiveness of customer content and set measurable goals to ensure continuous improvement.
7. Customer Evidence Management: Create and maintain our Customer Evidence page and collateral, ensuring it is up-to-date and impactful.
8. Collaboration with Solution Strategy Team: Work on specific plays with the Solution Strategy team to drive strategic initiatives.
9. Sales Enablement: Prepare and distribute sales enablement content around customer use cases for internal events such as Sales & Marketing bootcamps.

Knowledge and Experience

1. Minimum 5 years of experience in customer marketing, product marketing, content marketing or a related field.
2. Proven ability to develop and execute customer story strategies aligned with company goals.
3. Strong collaboration skills with the ability to work effectively with cross-functional teams.
4. Excellent communication skills and the ability to engage with senior leaders and customers.
5. Strong written skills with meticulous attention to detail.
6. Ability to manage workload, prioritize tasks, and pivot quickly when needed.
7. General product knowledge and the ability to discuss product features with customers and senior leaders.
8. Experience with content management systems and digital marketing tools is a plus.