Senior Customer Marketing Manager

Carlsberg Group; Hemel Hempstead; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

High street discounts

Job summary

Carlsberg Britvic is seeking a Senior Customer Marketing Manager to drive Tesco shopper marketing for our beer portfolio. Hybrid role in Hemel Hempstead with occasional customer-site travel, leading activation plans and cross-functional collaboration.

You will own annual activation programs, champion brand initiatives, and manage budget, performance measurement and team development to deliver strong commercial results.

Qualifications

• Experience in shopper marketing and retail media within a leading grocery or consumer goods business.
• Strong leadership to influence senior internal, customer and agency partners.
• Excellent programme and project management with multiple workstreams and budgets.

Responsibilities

• Lead Grocery channel shopper marketing strategies within Tesco and translate plans into activations.
• Develop annual activation plans driving engagement, growth and commercial results.
• Act as Brand Champion for designated Beer brands and align across marketing and customer initiatives.
• Collaborate with cross-functional teams to deliver plans effectively and optimise spend.
• Coach and develop a Customer Marketing Executive and build capability across the team.

Skills

Shopper marketing

Retail media

Stakeholder leadership

PM/Project management

Commercial acumen

Data interpretation

Budget management

Job description

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Posting Date: 21 Sept 2026

Location: Hemel Hempstead, GB

Entity / company: Carlsberg Marston’s Brewing Company

Senior Customer Marketing Manager

Job Title: Senior Customer Marketing Manager – Tesco (Beer)

Location: Hybrid – Hemel Hempstead and Customer locations as required

Job Length: Permanent

Competitive Salary with extensive benefits :

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, poppi, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

About the role:

The Senior Customer Marketing Manager is responsible for bringing the Grocery shopper marketing strategy to life within Tesco, delivering creative, insight-led and commercially grounded activations that drive growth across our Beer portfolio.

Working cross-functionally with Brand, Commercial, Customer Marketing and agency partners, the role leads the development and execution of annual customer activation plans, ensuring alignment between brand ambition, channel strategy and customer priorities.

Alongside accountability for delivering best‑in‑class shopper marketing activity in Tesco, the Senior Customer Marketing Manager will act as a Brand Champion for designated Beer brands, helping shape future plans, embedding best practice across the Customer Marketing team and leading key strategic projects to strengthen our Customer Marketing capability.

Managing a Customer Marketing Executive, this role combines strategic thinking, stakeholder leadership and operational excellence to deliver outstanding execution and commercial results.

Role Responsibilities:

• Lead the implementation of Grocery channel and shopper marketing strategies within Tesco, translating plans into impactful customer activation programmes.
• Develop and deliver annual customer, brand and portfolio activation plans that drive shopper engagement, brand growth and commercial performance.
• Act as Customer Marketing Brand Champion for designated Beer brands, driving alignment, quality and capability across brand and shopper initiatives.
• Build strong cross-functional partnerships across Marketing, Commercial, Customer Marketing and agency partners to align priorities and deliver plans effectively.
• Manage shopper marketing and retail media investment, ensuring robust budget control, optimisation and delivery of customer marketing plans.
• Drive performance measurement, evaluation and continuous improvement, translating insights into actions that maximise business results.
• Lead, coach and develop a Customer Marketing Executive, building capability and fostering a high‑performing team culture.

Experience and Key Attributes:

• Shopper marketing and retail media expertise, with a proven track record of developing and delivering commercially grounded, insight‑led activations within Top 4 Grocery
• Strong stakeholder leadership skills, with the ability to influence senior internal, customer and agency partners to achieve shared objectives.
• Excellent programme and project management capability, with experience of leading multiple complex workstreams to agreed timelines, budgets and business outcomes.
• Strong commercial and category acumen, with the ability to interpret shopper, customer and performance data and translate insights into action.
• Proven experience of managing significant shopper marketing and media investment budgets, balancing commercial delivery with strong financial governance.
• High standards of execution and attention to detail, balanced with the ability to maintain a strategic and long‑term perspective.
• Experience of developing and executing customer plans across multiple retail channels within a consumer goods organisation.
• Experience of coaching, developing or line managing individuals is desirable, alongside a passion for building capability, fostering engagement and supporting high performance within teams.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.