Customer Insights Manager

Asda; Leeds; Hybrid; GBP 52,000 - 72,000; Full time

Benefits offered by this job

Discretionary company bonus

Company pension up to 7% matched

Company Car allowance of £5,700

15% colleague discount in store and온라인

Wellbeing and support services

Job summary

Asda is seeking a Customer Insights Manager to join the Customer Planning and Insights team. You will combine customer behaviour, market intelligence and internal data to deliver commercially relevant insights for customer and commercial teams.

You will translate complex data into compelling stories, develop dashboards, and support decision-making with timely, action-oriented analyses. This role sits in a hybrid workspace with flexible office requirements and a strong benefits package.

Qualifications

• Strong analytical and problem-solving skills with commercial, customer and market metrics.
• Experience combining multiple data sources to form evidence-based recommendations.
• Proven track record delivering insights to stakeholders with compelling storytelling.

Responsibilities

• Act as a visible insight partner to customer, commercial and cross-functional stakeholders.
• Develop understanding of category priorities and growth opportunities using insight.
• Integrate performance measures with customer behaviour and external market intelligence.
• Translate data into clear stories, recommendations and actions.
• Deliver concise outputs using templates and frameworks for stakeholders at all levels.
• Create and present insight reports, dashboards and bespoke analyses.
• Proactively anticipate business needs and embed insight in governance and planning.
• Measure impact of insight-led initiatives and improve tools.
• Lead relationships with external agency partners and governance.

Skills

Analytical skills

Data storytelling

Excel

PowerPoint

Power BI

Databricks

Retail data

Market intelligence

Tools

Databricks

Worldpanel

Nielsen NIQ

Job description

Job Title

Customer Insights Manager

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits

Category

Category Management - SF

Closing Date

26 October 2026

Working within the Customer Planning and Insights team, you will combine customer behaviour, market intelligence and internal performance data to deliver clear, commercially relevant insight. You will help customer & commercial teams act with pace and confidence, ensuring decisions balance customer needs with sales, margin and wider business goals.

Key Accountabilities

• Act as a visible and trusted insight partner to customer, commercial & cross-functional stakeholders, establishing clear ways of working and building credibility through pace, presence and results.
• Develop a strong understanding of category priorities, performance challenges and growth opportunities, identifying where customer, market and analytical insight can improve key decisions and business processes.
• Integrate internal performance measures, including sales, margin and key performance indicators, with customer behaviour and external market intelligence to shape category direction, identify risks and support longer-term growth.
• Translate complex data into clear stories, recommendations and practical actions that improve customer experience, market positioning and commercial performance.
• Use consistent templates and frameworks to deliver concise, decision-focused outputs for stakeholders at different levels of the organisation.
• Create and present insight reports, dashboards and bespoke analyses, helping stakeholders understand, access and use insight efficiently.
• Adopt a proactive approach by anticipating emerging business needs, highlighting opportunities early and ensuring insight is embedded within governance, planning and decision-making cycles.
• Measure the impact of insight-led initiatives, using feedback and outcomes to improve future analysis, tools and ways of working.
• Lead relationships with external agency partners, providing clear direction, challenge and governance to ensure insight programmes are delivered effectively and support business objectives.

What success looks like

• Insight is understood, trusted and acted upon. Stakeholders can connect customer and market evidence to commercial choices, with clear visibility of the implications for performance

• Priority decisions are supported by timely, repeatable tools and forward-looking analysis. The team anticipates needs, improves efficiency and continuously strengthens the value delivered.

You will excel in this role if you have

• Strong analytical and problem-solving skills, with a deep understanding of commercial, customer and market metrics.
• Experience of combining multiple data sources to identify the key issue, develop a clear point of view and make evidence-based recommendations.
• A strong track record of creating and delivering insight to stakeholders at different levels, using compelling storytelling to bring findings to life for commercial audiences.
• Excellent communication and presentation skills, with the ability to simplify complex analysis and convey implications clearly and concisely.
• The confidence to influence cross-functional and leadership stakeholders, constructively challenge assumptions and maintain focus on customer and commercial outcomes.
• Strong capability in Excel and PowerPoint, experience using Power BI, and some familiarity with analytical environments such as Databricks.
• Advanced use of relevant customer insight platforms, together with experience of retail market data and consumer data sources such as Worldpanel (Kantar) and Nielsen NIQ.
• Knowledge of the retail industry, competitive dynamics and market trends, supported by hands‑on experience of retail data analysis.
• A proactive, curious and improvement‑focused mindset.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• Company Car allowance of £5,700

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme