Senior Customer Insight Manager: Data-Driven Growth

IGD; Watford; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Pension

Bonus scheme

Buy/sell annual leave

Medical insurance

Job summary

IGD is seeking a Customer Insight Manager to lead the customer research and insight programme, translating data into actionable recommendations that boost business performance, product development, customer engagement and social impact initiatives.

You will collaborate with stakeholders across IGD to deepen understanding, identify growth opportunities and embed a data-led culture, supported by Analysts and external partners.

Qualifications

• 5+ years experience in a customer insight or research role.
• Experience designing and analysing customer surveys.
• Experience managing and delivering projects with external partners.

Responsibilities

• Lead IGD's customer research and insight programme to drive business performance.
• Partner with stakeholders to deepen customer understanding and identify growth opportunities.
• Design, commission and deliver research projects; manage agencies and partners.
• Develop audience segments and customer insights for propositions and content planning.
• Create actionable recommendations by combining behavioural analytics with business priorities.

Skills

Customer research

Data storytelling

Stakeholder management

AI & Power BI

Project management

Agency management

B2B / publishing context

Analytical mindset

Tools

Power BI

Job description

IGD is seeking a Customer Insight Manager to lead the customer research and insight programme, translating data into actionable recommendations that boost business performance, product development, customer engagement and social impact initiatives.

You will collaborate with stakeholders across IGD to deepen understanding, identify growth opportunities and embed a data-led culture, supported by Analysts and external partners.