Senior Digital Insights Lead: Own the Analytics Agenda

IAG Loyalty; Crawley; Hybrid; GBP 42,000 - 65,000; Full time

Job summary

IAG Loyalty in Crawley, United Kingdom, is seeking an experienced Digital Analyst to shape how data and insight drive digital experiences for our holiday customers. This standalone role offers ownership beyond traditional reporting, enabling you to influence what we analyze and how we act on it.

You will partner with product, UX, marketing and commercial teams to translate findings into action, support experimentation, and connect data across customer journeys to guide senior decisions.

Qualifications

• Experience analysing digital journeys, funnels and conversion.
• Ability to turn data into insights that inform product and commercial decisions.
• Strong stakeholder storytelling and ability to communicate with non-technical audiences.

Responsibilities

• Own the digital insight agenda and determine where analysis has the biggest impact.
• Understand the customer journey across digital channels and identify engagement/drop-off points.
• Partner with product, UX, marketing and commercial teams to turn insights into action and run experiments.

Skills

Digital analytics

Funnel analysis

Stakeholder communication

Data interpretation

SQL knowledge

Tools

Google Analytics

Adobe Analytics

Job description

IAG Loyalty in Crawley, United Kingdom, is seeking an experienced Digital Analyst to shape how data and insight drive digital experiences for our holiday customers. This standalone role offers ownership beyond traditional reporting, enabling you to influence what we analyze and how we act on it.

You will partner with product, UX, marketing and commercial teams to translate findings into action, support experimentation, and connect data across customer journeys to guide senior decisions.