Data-Driven Customer Insight Lead

Institute of Grocery Distribution; Watford; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Pension

Bonus scheme

Leave buy/sell

Medical insurance

Job summary

The Institute of Grocery Distribution (IGD) is seeking a Customer Insight Manager to lead our customer research and insight programme. You will transform data into actionable recommendations that drive business performance, product development, customer engagement and social impact initiatives.

Working with stakeholders across IGD, you will partner with Data Analysts and external partners to embed a data-led culture and turn insights into measurable outcomes, influencing strategy and priority

Qualifications

• 5+ years in a customer insight or research role.
• Experience in a B2B, digital publishing, or insights business.
• Strong data storytelling with actionable recommendations.
• Project management experience in consultancy, retailer, or industry body.
• Experience with primary research methodologies.
• Analytical and commercial mindset turning data into business value.
• Clear communication with stakeholders at all levels.
• Experience using AI, Power BI and other analytical techniques.

Responsibilities

• Own and evolve IGD's customer feedback programme, including satisfaction, NPS and brand perception measurement.
• Design, commission and deliver customer research projects that deepen understanding and inform priorities.
• Manage research partners and agency relationships to deliver high-quality insight programmes.
• Develop audience, customer and market understanding to support proposition development and engagement strategies.
• Collaborate with marketing to develop customer insight materials and segmentations that support planning.

Skills

Customer insights

Research design

Data storytelling

Stakeholder engagement

Power BI

Education

Bachelor's degree in a relevant field

Tools

Power BI

AI tools

Job description

The Institute of Grocery Distribution (IGD) is seeking a Customer Insight Manager to lead our customer research and insight programme. You will transform data into actionable recommendations that drive business performance, product development, customer engagement and social impact initiatives.

Working with stakeholders across IGD, you will partner with Data Analysts and external partners to embed a data-led culture and turn insights into measurable outcomes, influencing strategy and priority